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Spain: Further Customer Migration to NGNs and Increasing Content Offerings Will Drive Up Revenue

Spain: Further Customer Migration to NGNs and Increasing Content Offerings Will Drive Up Revenue

  • March 2016
  • 34 pages
  • ID: 3747042
In this report:
GDP is expected to continue growing in 2016, in local currency, but at a slower pace to $##.##trn as the impact of these external factors lessens.
Total broadband lines will increase through 2020 following the increase in the number of businesses, while the broadband mix will see the migration of xDSL customers toward faster-speed FTTH (to ##.##% and ##.##%, respectively, of all access lines in 2020).

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Brief

The Spanish telecom market revenue is anticipated to reach $23.4bn (€19.3bn) by the end of 2020 from $19.6bn (€18.4bn) in 2016. Going forward, Pyramid Research expects Spain telecom market revenue to return to growth in 2017 after different years of decline, driven by farther customer migration to fixed and mobile next-generation networks (4G+ and FTTH), which will generate a meaningful growth of data traffic and will make ARPS more resilient. Farther increase in pay-TV penetration will also drive up pay-TV revenue. Increase in the mobile segment will come from mobile broadband data services and from M2M, with mobile data services continuing to offer the most important revenue growth opportunity through 2020. Pyramid Research expects the number of access lines to decline by a farther 4.50 percent in 2016-2020 as customers migrate from PSTN/ISDN to VoIP. Global broadband lines will increase through 2020 following the increase in the number of businesses while the broadband mix will see the migration of xDSL customers toward faster-speed FTTH/B and cable.

Main highlights

- Spain (ES) is the fifth biggest telecom services market in the Western European region, with estimated revenue of $19.6bn (€18.4bn), or 1.70 percent of nominal GDP, in 2016. Pyramid Research expects telecom service revenue to reach $23.4bn (€19.3bn) (2.60 percent Compound annual growth rate in local currency) as the increase in broadband lines and data traffic push up revenue.

- The revenue mix will continue to be dominated by mobile services due to growth in mobile data, which will be driven by growing adoption of 4G services and on-going investments in LTE-A expansion by operators. Fixed and mobile data revenue will account for 58.20 percent of global revenue in 2020, up from 50.10 percent in 2016.

- The best three fixed, mobile and pay-TV operators, Móvistar, Orange and Vodafone, will account for 91.50 percent of global market revenue in 2016, or $17.9bn (€16.9bn), and increase to 92.70 percent in 2020.

Abstract

"Spain (ES): Further Customer Migration to NGNs and Increasing Content Offerings Will Drive Up Revenue" offers an executive-level overview of the telecommunications market in Spain today, with in-depth forecasts of main indicators up to 2020. It delivers deep quantitative and qualitative insight into Spain's telecom market, analyzing top trends, evaluating near-term opportunities and assessing risk factors, established on proprietary data from Pyramid Research's databases.

The Country Intelligence Report offers exhaustive analysis of the following:

- Regional context: telecom market size and forecasts in Spain (ES) compared with other countries in the region.

- Economic, demographic and political context in Spain (ES).

- The regulatory environment and forecasts: a review of the regulatory setting and agenda for the next 18-24 months as well as efficient developments pertaining to spectrum licensing, national broadband plans, number portability and more.

- A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data.

- Service evolution: a look at changes in the breakdown of global revenue between the fixed and mobile sectors and between voice, info and video from 2013 to 2020.

- The ambitious landscape: an examination of main trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.

- In-depth sector analysis of fixed telephony, broadband, mobile voice and mobile data services: a quantitative analysis of service adoption trends by network technology and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.

- Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Spain (ES)' telecommunications markets

Great reasons to purchase

- Gain detailed analysis of current strategies and future trends of Spain's telecommunications market, service providers and top opportunities in a brief format, to build proactive and profitable growth strategies.

- Comprehend the factors behind ongoing and imminent trends in Spain's mobile communications, fixed telephony and broadband markets, containing the evolution of service provider market shares, to align product offerings and strategies to meet clients' demand.

- Leverage the graphical information (more than 20 charts and tables in the market research established on the Pyramid Research forecast products), to gain an overview of the Spanish telecom market.

- Analysis of main telecom players in the markets and main business strategies being adopted by them, to recognize the opportunities to improve the market share.

- Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Spain (ES).

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