1. Market Research
  2. > Media
  3. > Motion Pictures and Movie
  4. > Movie and Video Distribution
  5. > VOD Market Trends

Global Trends in Video On-demand Technology 

  • March 2016
  • 75 pages
  • Frost & Sullivan
Report ID: 3748569

Summary

Table of Contents

Global Trends in Video On-demand Technology : Transforming TV Industry is Driving VOD Subscription Growth across all Segments

The global market for Internet video on-demand (VOD) services was both vibrant and dynamic in 2014 and 2015. With the rising number of cord cutters, shavers, and nevers; increasing broadband penetration; and the connected devices boom, Internet VOD is becoming the content consumption platform of choice for audiences worldwide. This study examines the global VOD services market, including drivers and restraints, industry challenges, and market forecasts. The study is divided into the cable, Internet Protocol TV (IPTV), direct-to-home (DTH), and Internet segments.

Key Findings

The Video-on-demand (VOD) market is thriving, driven by urgent service provider investment and energetic consumer interest. TV is inevitably shifting away from regimented, schedule-driven programming to individualized on-demand TV Everywhere (TVE). This shift is driving more service providers to invest in widely accessible online video in a bid to retain subscribers and improve viewer engagement.

- Pay-per-view (PPV) sports continues to be a key source of Pay TV revenue, although service providers are steadily expanding their library of movie content and catch-up TV content.

- To date, growth has been highest in the United States, the United Kingdom, France, and Korea, but future growth potential is highest in the BRIC nations and in Eastern Europe. The availability of broadband, however, is a prerequisite to growth in VOD and PPV.

- In the short term, the 2016 Olympics will provide a further boost to an already healthy market. In the longer term, the growing use of high-efficiency video coding (HEVC) in K scenarios and an expected shift away from traditional Pay TV towards pure Internet services will impact transaction levels in cable, Internet Protocol television (IPTV) and direct-to-home (DTH).


Key Questions This Study Will Answer

- Is the market growing? How long will it continue to grow and at what rate?
- What factors will drive the growth of this market? What are the challenges that will hold the market back?
- Are the existing competitors correctly structured to meet customer needs? How will this market evolve in the future?
- What technical trends are shaping the marketplace today? What disruptions are on the horizon?
- What segments and regions are most rapidly adopting VOD? How will this landscape evolve in the future?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Over-the-top (OTT) Video/Video-on-demand (VOD) Executive Brief, Europe, 2017

  • $ 3000
  • Industry report
  • June 2017
  • by Frost & Sullivan

Frost & Sullivan's Tracker Finds High Level of Activity in the OTT/on-demand Video Services Market in Europe in Financial Investments, New Features and Service Launches to Capitalize on Growth Opportunities ...

The 2018-2023 World Outlook for Video on Demand (VOD) Products and Services

  • $ 995
  • Industry report
  • April 2017
  • by ICON Group

This study covers the world outlook for video on demand (VOD) products and services across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry ...

The 2018-2023 World Outlook for Video on Demand (VoD)

  • $ 995
  • Industry report
  • April 2017
  • by ICON Group

This study covers the world outlook for video on demand (VoD) across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), ...


Download Unlimited Documents from Trusted Public Sources

Related Market Segments :

VOD

ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.