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Executive Analysis of Electric Power Steering Trends in North America 

  • March 2016
  • 44 pages
  • Frost & Sullivan
Report ID: 3748578


Table of Contents

Executive Analysis of Electric Power Steering Trends in North America : Superior Controllability of EPS Allows for Better ADAS Integration thereby Paving the Way for Self-steering Vehicles

Consumer demand for enhanced fuel economy, improved safety, and comfort has forced original equipment manufacturers (OEMs) to migrate from traditional Hydraulic Power Steering and Electro-Hydraulic Power Steering to Electric Power Steering (EPS). Over the last 2-3 years, the automotive industry in North America has earmarked EPS as one of the stepping stones for realizing semi-autonomous and fully autonomous driving in the future. This report analyses the EPS market in North America with an emphasis on OEM and tier 1 supplier partnerships. The report also looks at key trends affecting the steering market, while providing supplier analysis and capabilities.

Key Findings

Key Takeaway: While incremental growth is expected in unit shipment for C-EPS and P-EPS, it is still not enough to tilt the balance of the EPS market, which is dominated heavily by R-EPS.
EPS Market: Key Takeaway, North America, 2015–2020

The electric power steering (EPS) market in North America is expected to grow at a CAGR of % by 2020. Given the nature of North American roads, functions such as side-wind compensation and roadcrowning compensation are of increased importance among EPS functions.

Ford continues to lead the North American passenger car market with a best-in-class EPS strategy. RenaultNissan and Hyundai offer the highest growth potential at a CAGR of % and %, respectively.

Improved functionality in terms of add-on functions and higher rack-load capacity will see more R-EPS crossing the kN front axle load limit. SUV/pickup and MPV/vans segment offers maximum revenue potential and growth opportunities.

The highly saturated C/D segment is expected to grow at a CAGR of %, although a majority of vehicles in this segment are already EPS enabled.

As the United States and Canada chose to stay non-party to the Vienna Convention, automakers are free to launch vehicles with hands-free driving and self-driving modes, thereby opening a plethora of opportunities for a clean-sheet approach to steering systems and controls.

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