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Strategic Profile of Volvo Car Corporation’s Global Operations 

Strategic Profile of Volvo Car Corporation’s Global Operations 

  • March 2016
  • 73 pages
  • ID: 3754589

Summary

Table of Contents

Strategic Profile of Volvo Car Corporation’s Global Operations : Modular Platforms, Alternative Powertrains, and SUV Portfolio Pivotal to Reaching 800,000 Unit Sales by 2020

This research service focusses on the strategic profile of Volvo Car Corporation’s global operations and delivers a thorough review of the company’s activities in key growth markets, including Western Europe, North America, and the Asia-Pacific (China). Starting by sketching the company’s corporate structure and growth strategy roadmap, the report analyses Volvo’s sales and retail strategies; product, technology, and manufacturing profiles; and investment plans in the fields of research and development and manufacturing. Frost & Sullivan's analysts have also examined the company’s innovation and research portfolios, which are expected to shape the future of Volvo Car Corporation.

Executive Summary—Key Findings

Volvo Car Corporation: Key Findings, Global, 2015

Vision 2020 of Volvo Car Corporation (Volvo) is expected to double the company’s vehicle sales to 800,000 units, while increasing profitability:

Volvo is expected to capitalise on its attributes of being a strong and well-established company to have the best premium brand perception and the best profit margin in the industry.
- China is Volvo’s biggest market; the country’s slowdown is expected to have a negative impact on the company. Volvo is expected to look at smaller, high-growth markets to offset this impact.
- The USA is seen as a strategic market for Volvo, as it opens a manufacturing unit in South Carolina—with an investment of $ million (M)—and targets sales of units by 2017.

Volvo Targets Digital Retailing and Marketing Strategies to Penetrate Key Markets:

Volvo is expected to support its existing dealers globally with its online marketing channels and eCommerce routes by establishing digital dealerships.
- The company is highlighting its Scandinavian roots in all communications and customer touch points, such as showrooms and service lounges, to elevate its brand identity in existing and new markets.

Volvo Will Act as a Testbed for Geely Automotive, its Parent Company, to Market Jointly Developed Technologies and Products:

The success of Geely’s plans to expand its global footprint depends on how well the company can leverage Volvo’s global brand presence and technology.
- Geely’s entry into North America and Europe is expected by 2018, on the back of new models built on the shared platform architecture (SPA) and compact modular architecture (CMA). Geely is expected to gain from the SPA and CMA, along with Volvo’s inputs on engineering and design elements.

Key Questions This Study Will Answer

- How do Volvo’s global operations enable it to become a mainstream luxury brand?
- What are the innovations and future technology that Volvo is incorporating into its products and services?
- What is Volvo doing in terms of product development, platform development, and powertrain development?
- What is Polestar? Can a stock Volvo vehicle be converted into a Polestar?
- How Volvo’s brand positioning, services, and technology built around the driver and not the vehicle?




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