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Opportunities and Threats to the FMCG Industry in 2021: A Global Executives Survey

Opportunities and Threats to the FMCG Industry in 2021: A Global Executives Survey

  • April 2016
  • 72 pages
  • ID: 3767955
In this report:
In spite of global economic uncertainty due to the slowdown in China, Japan, and Russia, these product segments are expected to register significant growth prospects over the next five years.
With changing lifestyles, consumers demand for health and wellness categories such as nutraceuticals, cereal-based breakfast food, muesli, oats, green tea, and fruit juices is expected to see a significant surge.

Summary

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Brief

Managing growing ingredient costs and the costs of complying with legislative changes will be main to success for FMCG companies over the next five years. Concerns surrounding lifestyle diseases and pollution are growing among consumers, which stands as an opportunity for firms to maneuver their product positioning strategies for 2021. Furthermore, the majority of executives agree that fresh, natural, and pure marketing claims will remain tried and tested methods for attracting customers.

Main highlights

- Over the next five years, 50.0 percent of respondents expect additional legislation and regulations will have a moderate impact on their business

- Lifestyle diseases and pollution will be more crucial concerns for consumers

- Overall, 40.0 percent of respondents either agree or strongly agree that there is space in FMCG market to invest in healthy or 'better-for-you' products

- Fresh and Local will be the optimum product positioning for the next five years

- Social media and video sharing websites will be the popular advertising channels for FMCG companies over the next five years

Abstract

Canadean's Opportunities and Threats to the FMCG Industry in 2021: A Global Executives Survey examines areas with the most meaningful cost rises between now and 2021. On top of, the survey assesses consumer concerns and evaluates future effectiveness of claims and advertising channels. Organizations can also understand recent opportunities and segment risks within the industry, to validate primary research observations.

Why purchasing this study can help you?

- Significant cost rises: analyzes areas with the most serious cost rises over the next five years within the FMCG industry

- Impact of additional legislation and regulations: examines the effect of change in additional legislation and regulations on the business of FMCG companies

- Healthier or 'better-for-you' products: tracks significance of investment opportunities in healthier or 'better-for-you' products

- Consumer preference towards ingredients: distinguishes food ingredients which consumers expect to avoid by 2021

- Effectiveness of additional product claims: examines FMCG industry executives' opinion about effectiveness of consumers' additional product claims over the next five years

- Budget for data analytics: tracks the change in size of budget allocated to data analytics by FMCG companies

- Effectiveness of advertising channels: determines the change in effectiveness of advertising channels by 2021

Great reasons to purchase

- Organizations can actively optimize their business operations and supply chain management by knowing the areas which will have the most meaningful cost rises

- Organizations can streamline their product portfolio by understanding the consumers' health issues and concerns

- Benefits organizations' to allocate funds towards consumer demand for most effective product claims in different regions

- By 2021, organizations can improve their promotional abilities and develop their brand awareness by knowing about the most effective advertising channels

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