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Consumer and Market Insights: Skincare in Romania

  • March 2016
  • 55 pages
  • GlobalData
Report ID: 3773593

Summary

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Summary
Steady increase in GDP per capita and increasing disposable income will drive demand for Skincare products in Romania. The market is forecast to register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. International companies such as Beiersdorf AG and Farmec SA are the leading players in the market.

Key Findings
- Of the five categories analyzed, Facial Care and Body care will be the fastest growing value category, registering a CAGR of 2.6% during 2015-2020

- The Skincare market in Romania accounted for more than one-fifth of the Cosmetics and Toiletries sales during 2011-2014

- The use of Rigid Plastics is forecast to register the fastest growth among packaging materials during 2015-2020

- The market in the country is highly competitive and is led by players such as Reckitt Benckiser Group plc and Beiersdorf AG

Synopsis
Canadean's Consumer and Market Insights report on the Skincare market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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