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Consumer and Market Insights: Fish and Seafood in Portugal

Consumer and Market Insights: Fish and Seafood in Portugal

  • March 2016
  • 50 pages
  • ID: 3773629
  • Format: PDF
  • By GlobalData

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Summary
Improving economic conditions with rising disposable income will provide new growth opportunities in the Portuguese consumer packaged goods market. The market is led by the Fresh Fish and Seafood (Counter) category while the Ambient Fish and Seafood category is expected to register the fastest growth during 2015-2020. Pescanova S.A. is the leading player in the Portuguese Fish and Seafood market.

Key Findings
- Recovering economy and improved domestic demand will create new opportunities in Portugal's consumer packaged goods market.

- Among the six categories analyzed, Fresh Fish and Seafood (Counter) is the leading value category, accounting for 93.9% share in 2015.

- Hypermarkets and Supermarkets is the leading distribution channel for the overall Fish and Seafood distribution in Portugal.

- Private label products in the Ambient Fish and Seafood category registered fastest growth during 2012-2015.

- Rigid Metal is the most commonly used packaging material in the Portuguese Fish and Seafood market.

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Metal, Rigid Plastics, Flexible Packaging, and others; container data for: Can-Food, Tray, Bag/Sachet, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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