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Service Provider Message Targeting and Segmentation Tool (Third Edition) : An analysis of biopharma’s conference attendance, website visitation, social media usage, and newsletter and print publication readership

  • October 2015
  • 61 pages
  • Industry Standard Research
Report ID: 3783207

Summary

Table of Contents

Report Overview

ISR’s Service Provider Message Targeting and Segmentation Tool report highlights how biopharma decision-makers from various disciplines and geographies prefer to receive industry information, and
which media outlets they use to obtain this information

This analysis includes 109 media outlets across the following channels:

• 35 leading conferences
• 10 influential websites
• 14 influential industry email newsletter and newsfeeds
• 47 print publications
• 3 social media websites/outlets

Individual media outlet use is analyzed and presented in aggregate, by geographic location, and by organization size

Methodology:

All respondents (N=181) hold responsibility and decision-making power for drug development activities within a biopharmaceutical organization

How you can use this report:

Improve Advertising Efficiency: Reach your biopharmaceutical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets

Optimize Strategic Messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message

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