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CONFECTIONERY in FRANCE, EC Strategy & Analytics

  • April 2016
  • 22 pages
  • EC Strategy & Analytics
Report ID: 3803102

Summary

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Market Overview


- Confectionery in France is a saturated market
- The economic landscape is weak. Unemployment is high. But the population keeps increasing (about 800,000 births a year since 1980s)
- Confectionery benefits from large store space yet, retail sales are weak; minor value growth and volume decline
- Individualism and innovation towards a healthier and sustainable offer are major market drivers. This also leads to high levels of complexity
- French consumers pay specific attention to the well-being of the industry, across the entire supply chain and more specifically, cocoa bean producers. France nurses strong rural roots
- Confectionery consumption in France is about enjoying the moment
- Children and teenagers are the most important target groups for manufacturers. Seniors (aged 65+ years old) deserve more attention from chocolate and candies producers
- All consumer groups buy confectionery. Millennials play a key role in sales growth. It is more relevant for candies but equally true for chocolate
- Retailers experience major changes with a return to smaller store formats (hypermarket had their time) and devise multi-channel strategies
- Manufacturers deploy huge amounts of energy to address ever growing consumers’ expectations and match retailers’ strategy. Significant efforts are required and expected to maintain market growth
- EC Strategy & Analytics projects an average value growth of 1% in the coming 12 to 24 months

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