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The US Digital Advertising Spend in Financial Services Industry

The US Digital Advertising Spend in Financial Services Industry

  • April 2016
  • 40 pages
  • ID: 3812482
  • Format: PDF
  • By Socintel360


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Online advertising spend by financial services brands in the US stood at US$6,982 million by end of 2015, accounting for 11.7% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 14.6%. This growth is expected to continue in 2016 with brands expected to spend US$7,714 million, representing an increase of 10.5% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ad spend by financial services brands to grow at a CAGR of 8.9% to reach US$10,848 million in 2020, accounting for 11.1% share of the market.

Reasons to Buy
This report answers the following key questions:
- How is online advertising expected to grow over the next five years?
- How much is being spent on online advertising by financial services brands?
- How is online mobile advertising expected to grow over the next five years?
- How is online marketing budget being allocated and utilized by financial services brands?

Report Synopsis
This report provides detailed online advertising spend database, covering in-depth trend analysis by financial services brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
- Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
- Industry Split: This report provides advertising spending and growth analysis of financial services brand on online advertising.
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

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