1. Market Research
  2. > Consumer Goods
  3. > Toy and Game Market Trends
Toys Market in India 2015 - 2020

Toys Market in India 2015 - 2020

  • July 2015
  • 166 pages
  • ID: 3812874

Summary

Table of Contents

The Indian Toy Industry is expected to grow at CAGR of 20% and valued at INR 248.83 billion by the year 2020 finds new market resesarch report "Toys Market in India 2015-2020" launched by NOVONOUS. The main reason for the growth of the toy industry is the growing population of the country. A first materialistic object that a child plays with is a toy. The industry plays on this sentiment of the customer. With the increase in disposable income and close to one third of the population under 14 years of age the toy industry to set to observe greater opportunity to expand and is here to stay.

The scenario of the toy industry has changed after the advent of globalization and liberalization in India taken place in early nineties. With the melting of international trade boundaries, free flow of Chinese toys accessed the Indian market, thus creating dual impact on the local toy industry. On one hand, the impact has been quite negative because the imported toys were cheaper in cost, versatile in features, attractive and handy in packaging and better in quality. On the other hand, the comparatively organized SMEs have transformed themselves into competitive units and are taking the Chinese challenge head on and are even exporting their toys now.

With the increasing use of gadgets like smart phones, laptops, tablets the scope for virtual games has increased in India. Children enjoy playing with graphical games rather than opting for traditional board games. The video games offer scope of outperforming your opponent and is designed with high graphics giving it a realistic look. Smart phones don’t only target children but also offer games for adults. These games are time engaging and popular. The video games are available in various genres like educational games, toddler games, informative games and creative exposure.

Plastic toys market in India which constitutes a major market share in overall toys market in India is expected to grow at a CAGR rate of 20% in the next 5 years.

Wooden toys market in India which constitutes a minor market share in overall toys market in India is expected to grow at a CAGR rate of 25% in the next 5 years.

Cloth & soft toys market in India is expected to grow at a CAGR rate of 18% in the next 5 years.

Metal toys market in India is expected to grow at a CAGR rate of 15% in the next 5 years.

Cardboard toys market in India controls second largest market share in entire toys market in India in terms of revenue. It is expected to grow at a CAGR rate of 22% in the next 5 years.

Recreational toys market in India which constitutes a major market share in overall toys market in India is expected to grow at a CAGR rate of 16% in the next 5 years.

Recreational toys market in India on the other hand is expected to grow at a CAGR rate of 26% in the next 5 years fuelled by increasing demand from pre-schools and Montessori schools.

The companies covered in the Toys Market in India 2015-2020 are Mattel Inc., Funskool, Lego Group, Pegasus Toy-Kraft, Zephyr, Chalk and Chuckles and many more. The Indian toy industry is a mix of domestic and international players. These companies have contributed to the industry in one way or another and are trying their best to revolutionize the industry to place themselves in one of the foremost toy industries globally.

The report helps to discover the latest trends in the toy industry along with the opportunities one can expect from the market. The report is prepared on the basis of studying the strategies and financials of the key companies in detail and projecting their future growth. Also it gives in detail analysis of the supply and demand side trends through study of various models. The report summarizes with recommendations for the various players of the market.

Scope of Toys Market in India 2015-2020 Report
- This report provides a detailed view of Indian toys market with current available capacity and options.
- This report identifies the need for focusing on toys sector in India.
- This report provides detailed information on growth forecasts for toys market in India up to 2020.
- This report provides detailed information on material wise (plastic toys, wooden toys, cloth & soft toys, metal toys and cardboard toys) growth forecasts for toys market in India up to 2020.
- This report provides detailed information on segment wise (educational toys and recreational toys) growth forecasts for toys market in India up to 2020.
- The report identifies the growth drivers and inhibitors for toys market in India.
- This study also identifies policies related to toys market in India for various sectors.
- The report identifies various credit, policy and technical risks associated with toys market in India.
- The report identifies EXIM scenario for metal dolls, plastic dolls, wood dolls and video games consoles in India.
- The report identifies top countries exporting metal dolls, plastic dolls, wood dolls and video games consoles to India.
- The report identifies top countries importing metal dolls, plastic dolls, wood dolls and video games consoles from India.
- This report has detailed profiles 15 key players in Indian toys market covering their business strategy, financial performance, future forecasts and SWOT analysis.
- This report covers in details the competitive landscape in Indian toys market.
- This report identifies key industry bodies and associations and their role in Indian toys market.
- This report identifies key government bodies and their role in Indian toys market.
- This report provides PESTLE (political, economic, social, technological, legal and environmental) analysis for Indian toys market.
- This report provides Porter's Five Forces analysis for Indian toys market.
- This report provides SWOT (strengths, weakness, opportunities and threats) analysis for Indian toys market.
- This report identifies the key challenges faced by new players in Indian toys market.
- This report provides future trends and opportunities for toys market in India.
- This report also provides strategic recommendations for policy makers, manufacturers and investors.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Nicolas helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Toys Market - Global Outlook and Forecast 2018-2023

Toys Market - Global Outlook and Forecast 2018-2023

  • $ 3500
  • October 2018

The global toys market is projected to reach revenues of more than $120 billion by 2023, growing at a CAGR of around 4% during 2017-2023.The growing dual-income households and improving the purchasing ...

Smart Toys Industry: Forecasts to 2026

Smart Toys Industry: Forecasts to 2026

  • $ 5795
  • September 2018

Smart Toys Market: OverviewThis report on the smart toys market by Transparency Market Research analyzes and forecasts the data of the market on the basis of primary and secondary research, at the global ...

Toys Sector: Forecast until 2022 in Europe

Toys Sector: Forecast until 2022 in Europe

  • $ 2500
  • July 2018

About ToysToys are products that are used to amuse, entertain, and educate children. Currently, parents are investing in new and innovative toys that play a crucial role in ensuring proper growth and development ...

Toys & Games in Mexico $ 350 November 2018

Toys & Games in the United States $ 350 November 2018


ref:plp2015

Reportlinker.com © Copyright 2018. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on