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Consumer and Market Insights: Oral Hygiene in Philippines

Consumer and Market Insights: Oral Hygiene in Philippines

  • April 2016
  • 50 pages
  • ID: 3815544
  • Format: PDF

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Summary
Oral Hygiene market in Philippines is forecast to register marginally higher growth in value terms during 2015-2020. Toothpaste is the largest category in volume terms, while the Toothbrushes and Replacement Heads category is projected to witness fastest growth during 2015-2020. Flexible Packaging is the most commonly used packaging material in the Philippines Oral Hygiene market.

Key Findings
- Of the six categories analyzed, Toothpaste will be the largest value category, registering a CAGR of 3.4% during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel accounting for nearly 30.1% of the overall Oral Hygiene products distribution in Philippines.

- The use of Tube container is forecast to grow at a CAGR of 3.6% during 2015-2020.

- Colgate-Palmolive Gmbh, Glaxosmithkline Plc are the leading market players in the country.

Synopsis
Canadean's Consumer and Market Insights report on the Oral Hygiene market in Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brand labels

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper and Board and others; container data for: Tube, Blister Pack, Bottle and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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