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Quarterly Beverage Tracker Fourth Quarter 2015: Germany; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Quarterly Beverage Tracker Fourth Quarter 2015: Germany; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

  • February 2016
  • 38 pages
  • ID: 3831808
In this report:
Ongoing negative development is anticipated for 2016, though the volume losses are expected to remain below ##%
The flat inflation (Q##-## - ##.##%) and the stable, comparatively low unemployment rate (Q##-## - ##.##%) are further nurturing consumer spending.
The 2016 outlook for soymilk remains positive and is expected to show even a higher increase (##%) than in 2015, driven by further category and distribution development

Summary

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Brief

Both packaged water and carbonates achieved positive growth. Packaged water benefitted from the warm weather while price promotions boosted carbonates consumption. Energy drinks gained quantity. Overall all commercial beverages growth was flat in Q4-15; whereas soft drinks and hot drinks increased marginally. Seasonal beverages were less impacted as consumers enjoyed being at Christmas markets without freezing.

Main highlights

- Despite the comparatively warm weather in December, bulk/HOD water lost quantity in the final quarter of 2015

- Seasonal and specialty beers increased in popularity, however weren't able to balance losses in other segments

- Marketing support was seen for main brands of dairy drinks. Other brands and PL lines primarily focused their activities on price promotions

- Hot coffee volume was aided by price promotions during the holidays

Abstract

Canadean's Germany Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential up-to-date report for keeping recent with the recent industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals, full year 2015 provisional data and 2016 forecasts for all beverage categories

- Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals, full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and main flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the recent quarterly trends and assumptions for full year 2016

- Analysis of meaningful activity in the soft drinks market, containing additional product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on crucial soft drinks corporate activity

- Quarterly selected retail price movements for top brands by category covering the most new five quarters

- Our Q4 special focus update on the recent trends in functional and flavoured waters

Great reasons to purchase

- Gain an detailed understanding of the most current trends in the XX beverage industry to support and enhance your tactical planning

- Investigate the recent quarterly and emerging annual trends in XX to back your marketing initiatives

- Analyse the recent beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the main quarterly additional soft drinks product launches and analyze competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine alternatives for product innovation

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