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Quarterly Beverage Tracker Fourth Quarter 2015: Croatia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Quarterly Beverage Tracker Fourth Quarter 2015: Croatia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

  • February 2016
  • 30 pages
  • ID: 3831816
  • Format: PDF
  • By GlobalData

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Summary
Improvement in consumer mood, favourable weather for outdoor activities and positive GDP growth all featured in Q4-15, but this quarter came at the end of a good year, when many players did not have to chase volume in order to meet targets. All commercial beverages consumption fell slightly as the positive drivers did not transfer into a higher level of consumption for food and drinks. Price promotions were rare in Q4-15 and the biggest soft drinks categories recorded lower results compared to Q4-14, confirming that low prices remain the number one driver

Key Findings
- Among all categories where branded soft drinks are important, PL recorded only slight growth in Q4-15

- Still drinks recorded growth backed up by low prices, while iced/rtd tea drinks and nectars declined because fewer price promotions were run in these categories

- White milk consumption fell in the quarter mainly as a result of the decline in pasteurized milk and lack of investment by dairy producers

- After an excellent summer performance, beer returned to ordinary levels of consumption in the last quarter

- Hot coffee consumption benefited from good weather during October and November that slightly increased on-premise consumption

- The excellent tourist season and hot, sunny summer profited overall commercial beverages in 2015

Synopsis
Canadean's Croatia Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

- Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Croatia beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Croatia to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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