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Home and Garden: In-depth Industry Report in China

  • May 2017
  • 45 pages
  • ID: 3899209
In this report:
Economic growth declined from ##.##% in 2015 to ##.##% in 2016, according to the National Bureau of Statistics.
Home improvement is expected to register a retail value CAGR of ##% at constant 2016 prices over the forecast period to reach CNY##.## billion in 2021
Home furnishings is expected to register a retail value CAGR of ##% at constant 2016 prices over the forecast period to reach CNY##.## billion in 2021

Summary

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Despite slightly weaker current retail value growth in 2016 compared to 2015 due to economic slowdown, home and garden still posted healthy value growth in 2016. Quick urbanisation drove demand for modern home furnishings. Additionally to additional home decoration, the trend of home remodelling drove the growth of home and garden. Furthermore, clients tended to purchase high-tech premium products.

Euromonitor International's Home and Garden in China report presents a comprehensive guide to the size and shape of market demand at a national level. It offers the recent retail sales data, permitting you to recognize the categories driving growth. It also determines the dominant firms and their brands, and presents a strategic overview of top factors influencing demand - from additional product developments, consumer lifestyles, route to market and pricing issues. Projections to 2021 illustrate how market demand is anticipated to evolve in the medium-term

Product analysis:

Gardening, Home Furnishings, Home Improvement, Homewares.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Home and Garden market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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