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Quarterly Beverage Tracker First Quarter 2016: The Netherlands; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Quarterly Beverage Tracker First Quarter 2016: The Netherlands; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

  • May 2016
  • 26 pages
  • ID: 3942523
  • Format: PDF
  • GlobalData

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Summary
In soft drinks market, packaged water was one of the biggest winners in volume growth, with energy drinks and iced/rtd tea drinks also seeing growth. Alcoholic drinks remained stable during Q1-16 with a small positive slant as beer and cider have the most positive volume growth, whereas the other categories saw losses. Dairy drinks remained quite stable in Q1-16 as the losses in white, fermented and evaporated milk were compensated for by growths in flavoured milk, GNRS alternative drinks and drinking yogurt. Hot beverages remained quite stable in Q1-16. As the quarter was quite cold, hot beverages saw an extra small push in volumes.

Key Findings
-  Packaged water saw a good growth in Q1-16, as the category fits well within the current consumer trends of wanting more natural products and to consume less sugar.

- The consumption of alcohol-free beers, beer mixes and special beers has grown well. The Dutch Beer Association has just released some of their initial figures for 2015 showing alcohol-free beers segment is growing.

- The increasing costs of milk is likely to be pushed onto the consumers, which will create a strange situation of international farm gate prices lowering and yet supermarket prices rising.

- Growth continued in value rather than volume as hot coffee in particular becomes more sophisticated with flavours, roasts, and brewing types: from pads, pods, cups, and self-grinding home equipment.

Synopsis
Canadean's Netherlands Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Netherlands beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in the Netherlands to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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