1. Market Research
  2. > Beverage Market Trends
Success Case Study: PG Tips% New Pack Design; Revitalizing the brand with a contemporary design

Success Case Study: PG Tips% New Pack Design; Revitalizing the brand with a contemporary design

  • June 2016
  • 15 pages
  • ID: 3978493
  • Format: PDF
  • By GlobalData


Table of Contents

Search Inside

The UK hot black tea market is the biggest in Europe, due to the fact that the drinking tea is a tradition in the country. The competition between big brands is very fierce, with each brand trying to increase its market share and engage consumers of different ages. Other tea options are getting popular, such as green and herbal tea, so big players in the market are extending their portfolios by launching new tea varieties to meet consumers' varying needs.

Key Findings
-  Meeting today's consumer's needs is crucial for the success of a brand, especially when the market is home to aggressive competition between the main players.

- Modern marketing technologies and theories can make products more compatible with consumers' changing needs.

- Companies need to think of new ways to target consumers from different age groups.

- Manufacturers should develop new products using the latest technologies that make consumers' lives easier.

"Success Case Study: PG Tips' New Pack Design" is part of Canadean's Successes and Failures research and helps companies understand how to meet today's consumers' needs successfully. It also highlights how PG Tips has used modern psychological theories and technologies to reintroduce its brand in a contemporary design. This report is supported by Canadean consumer survey data to provide insight into consumer behaviour and preferences.

What else does this report offer?

- Key attitudes and behaviors influencing hot tea consumption in the UK.

- Highlights of how tea companies are competing to target consumers from different age groups.

- A comprehensive analysis of the reasons why PG Tips decided to reintroduce its brand with a new fresh look.

- Important recommendations for manufacturers that hope to make their brands more relevant to today's consumers.

Reasons To Buy
- Understand the UK tea market, consumers' preferences, and the main brands on the market.

- Increase chances of success by learning from brands/products that have succeeded.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
15% Off


  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Hot Drinks in Ukraine

Hot Drinks in Ukraine

  • $ 2100
  • January 2020

Improved consumer confidence due to growth in disposable income of the population in 2019 enhanced, among others, consumption of hot drinks. Coupled with intensive promotional activities and new product ...

Soft Drinks in Lithuania

Soft Drinks in Lithuania

  • $ 2100
  • December 2019

Although not as impressive compared to 2018 when Lithuania experienced a hotter and prolonged summer season than normal, soft drinks still recorded strong off-trade demand in 2019, in part driven by decreasing ...

Soft Drinks in Switzerland

Soft Drinks in Switzerland

  • $ 2100
  • December 2019

Soft drink manufacturers in Switzerland benefit from not having to adapt their offerings in line with a sugar tax. The sugar tax has seen the soft drinks landscape of other Western European countries change ...

Hot Drinks in Côte d’Ivoire $ 2100 December 2019

Hot Drinks in Bangladesh $ 2100 December 2019

Hot Drinks in Sri Lanka $ 2100 December 2019

Hot Drinks in Uganda $ 2100 December 2019

Hot Drinks in Slovenia $ 2100 November 2019

Hot Drinks in Bolivia $ 2100 November 2019

Hot Drinks in Morocco $ 2100 November 2019


Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on