1. Market Research
  2. > Food
  3. > Processed Food Market Trends
Success Case Study: Pringles Tortilla Chips; Leveraging a strong brand with cross-category innovation

Success Case Study: Pringles Tortilla Chips; Leveraging a strong brand with cross-category innovation

  • July 2016
  • 16 pages
  • ID: 3997585
In this report:
This is illustrated by the ##% of British consumers and ##% of those aged ##-## that do not pay attention to how healthy a product is when they want to indulge.
According to Canadean's 2015 global survey, ##% of British consumers like to try "ethnic" or exotic products.
According to Canadean, ##% of British consumers find food products designed for sharing appealing compared to ##% globally.

Summary

Table of Contents

Search Inside

Brief

The tortilla chips segment in the United Kingdom (UK) is relatively small because consumers perceive them to be bland and dull due to a lack of manufacturer innovation and experimentation. British consumers are increasingly seeking out more novel and interesting snacks as a means to treat themselves with uncompromised moments of indulgence. As such, product hybridizations and cross-category innovation are appealing to these consumers.

Main highlights

- Pringles tortilla chips are the first product launch from the brand since it was acquired by The Kellogg Company in 2012. They were originally launched in the U.S. in 2014 and were a main success, which has since been mirrored in the UK.

- Pringles demonstrated the possibility of breaking into a additional category through positioning its additional product as an indulgent, premium, and novel hybrid to meet high consumer expectations on taste, quality, and fun.

- The product also demonstrated the crucial of product diversification for brands to widen their appeal to consumers. Pringles tortilla chips managed to appeal to more adventurous and fun-seeking consumers with their taste and enjoyable marketing campaign without alienating core fans of the original product.

Abstract

"Success Case Study: Pringles Tortilla Chips" is part of Canadean's Successes and Failures research. It examines the details of and reasons behind the success of Pringles tortilla chips, the first additional product launch from the brand since it was acquired by The Kellogg Company.

" analysis to teach you important lessons that increase your chances of launching successful products.

Great reasons to purchase

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Comprehend the efficient consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable tactical take-outs to benefit direct future decision-making and inform additional product development.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Nicolas helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Opportunities in the Global Savory Snacks Sector: Analysis of Opportunities Offered by High-Growth Economies

Opportunities in the Global Savory Snacks Sector: Analysis of Opportunities Offered by High-Growth Economies

  • $ 3450
  • Industry report
  • August 2018
  • by GlobalData

Opportunities in the Global Savory Snacks Sector: Analysis of Opportunities Offered by High-Growth EconomiesSummaryGrowing population, rising urbanization rate, and improving economy will remain the primary ...

Savory Snacks Global Industry Almanac 2013-2022

Savory Snacks Global Industry Almanac 2013-2022

  • $ 2995
  • Industry report
  • July 2018
  • by MarketLine

Savory Snacks Global Industry Almanac 2013-2022SummaryGlobal Savory Snacks industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value ...

Savory Snacks Global Group of Eight (G8) Industry Guide 2013-2022

Savory Snacks Global Group of Eight (G8) Industry Guide 2013-2022

  • $ 1495
  • Industry report
  • July 2018
  • by MarketLine

Savory Snacks Global Group of Eight (G8) Industry Guide 2013-2022SummaryThe G8 Savory Snacks industry profile provides top-line qualitative and quantitative summary information including: market share, ...


ref:plp2016

Reportlinker.com © Copyright 2018. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on