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Baby Food in Czech Republic

Baby Food in Czech Republic

  • July 2016
  • 123 pages
  • ID: 3997587
In this report:
Demand for cereals is expected to show modest growth in volume terms with sales up ##.##% between 2015 and 2021, while an increase of ##.##% in value can be expected, bringing the total value of the sector to K ## million in 2021, equivalent to volume sales of ##,## tons.
Between 2009 and 2015, total sales of meals/juices fell marginally in volume, leading to a consumption level of ##,## tons in 2015, but retail sales rose by ##% to K ##,## million (US$## million), due to price rises and the gradual move towards more expensive products.


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The industry for baby food in the Czech Republic achieved value growth of 17.30 percent between 2009 and 2015. Sales rose particularly rapidly in 2014 and 2015, stimulated by a bigger numbers of births, an improving economy, and the reduction of the VAT rate on baby food to 10.0 percent in 2015. Consumers in the Czech Republic generally have a positive attitude to industrially prepared baby food, which has been capitalized on by the multinationals who now dominate the sector. As a result, per capita consumption of baby food is relatively high and has continued to develop and by 2015 it had increased by 5.20 percent.

Main highlights

- The industry for baby food in the Czech Republic has performed relatively well, and particularly over the final two years, boosted by bigger birth numbers. Retail sales in 2015 are up 17.30 percent on 2009, equivalent to a real increase of 7.80 percent.

- Baby meals/juices accounted for 43.0 percent of retail sales in 2015, having overtaken milks as the most important spending category in 2014. However, milks are only slightly behind, accounting for 41.0 percent of retail sales.

- Supermarkets/hypermarkets now control the biggest share of volume sales, at 69.0 percent in 2015, ahead of pharmacies and drugstores with 21.0 percent, while the share of other grocery outlets has now slipped to under 10%.

- The Czech market is dominated by three worldwide companies: Danone, Hero, and Hipp. Together they accounted for 74.0 percent of volume sales and 79.0 percent of value sales in 2015.


"Baby Food in Czech republic (CZ)" is an analytical report by Canadean which provides comprehensive and highly in-depth current and future market trends in the Czech Republic market.

Why purchasing this study can help you?

- Consumption data based upon a singular combination of industry research, fieldwork, market sizing work and our in-house expertise to offer comprehensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and additional companies considering entry in the industry together with their top focus product sectors.

- Market profile of the different product sectors with the main features and developments, segmentation, per capita trends and the several manufacturers and brands.

- Overview of baby food retailing with a mention of the main retailers in the country together with the distribution channel.

- Future projections considering different trends which are likely to affect the industry.

Great reasons to purchase

- Evaluate crucial changes in consumer behavior and analyze profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to recognize the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the recent trends in the sector.

- Investigates which types are performing the best and how this is changing market forces.

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