1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
Global Digital OOH Market 2019-2023

Global Digital OOH Market 2019-2023

  • July 2019
  • 151 pages
  • ID: 4016607
  • Format: PDF
  • By Infiniti Research Limited


Table of Contents

Global Digital OOH Market: About this market

Digital out-of-home (OOH) advertising refers to a specific type of advertising that is done on large digital screens that are installed in crowded places. This digital OOH market analysis considers sales from both in-store advertising and outdoor advertising. Our analysis also considers the sales of digital OOH in APAC, Europe, MEA, North America, and South America. In 2018, the in-store advertising segment had a significant market share. However, the outdoor advertising segment will account for the highest global digital out of home market share over the forecast period. Factors such as rising urbanization and increasing outdoor activities such as traveling, shopping, and dining will play a significant role in the outdoor advertising segment to maintain its market position. Also, our global digital OOH market report also looks at factors such as decline in competition from print advertising, benefits of OOH advertisements over traditional advertisement, interactive OOH advertising. However, complex implementation requirements, growing digital advertisement on mobile devices, increasing advertisement over the Internet may hamper the growth of the digital OOH industry over the forecast period.

Global Digital OOH Market: Overview

Benefits of OOH advertisements over traditional advertisements

OOH advertising is one of the most effective platforms used to market any product, service, or solution to enhance the reach of a business. OOH advertisements might focus on target customers but can gain indiscriminate attention of all kinds of customers. This benefit offered by OOH leads companies to opt for OOH advertising. Retail displays and digital billboards offer flexibility that involves advances in visual technology and are sometimes also accompanied with audio technology. Digital signage display is the most preferred choice as they can integrate dynamic content, and it has proved to be a quicker and effective way of garnering consumer attention than print media This factor will contribute to the growth of the market at a CAGR of almost 10% during the forecast period, despite the decelerating growth momentum.

Growth digital advertisements on mobile devices

OOH advertising has proved to be an effective method of reaching a large audience base at a single point of time. but it lacks a major marketing feature such as customization. Advertisers are using digital advertisements on mobile devices to advertise their products or services to consumers. Digital advertisements on mobile devices can be displayed using videos, multimedia messaging service, and mobile applications. Smartphones and other mobile devices are used to track user activities. analyze profiles. and display advertisements relevant to the consumer based on his/her usage and search terms. Thus, the increase in the adoption of digital advertisements on mobile devices will have a negative effect on the growth of the global digital OOH market during the forecast period.

Competitive Landscape

With the presence of several major players, the global digital OOH market is fragmented. This robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital OOH manufacturers, that include Clear Channel Outdoor Holdings Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc., and Ströer SE & Co. KGaA.

Also, the digital OOH market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
10% Off


  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Global Cross-Platform and Mobile Advertising Industry

Global Cross-Platform and Mobile Advertising Industry

  • $ 5450
  • October 2019

Cross-Platform and Mobile Advertising market worldwide is projected to grow by US$260 Billion, driven by a compounded growth of 19.7%. Smartphones, one of the segments analyzed and sized in this study, ...

Global In-Game Advertising Industry

Global In-Game Advertising Industry

  • $ 5450
  • October 2019

In-Game Advertising market worldwide is projected to grow by US$3.3 Billion, driven by a compounded growth of 11.4%. PC-based Online Games, one of the segments analyzed and sized in this study, displays ...

Stock Images and Videos Market - Global Outlook and Forecast 2019-2024

Stock Images and Videos Market - Global Outlook and Forecast 2019-2024

  • $ 4250
  • September 2019

The global stock images and videos market is expected to grow at a CAGR of over 5% during the period 2018-2024.As traditional advertising revenues that mandate the use of images are phasing out, digital ...


Reportlinker.com © Copyright 2019. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on