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Social Media Advertising Spend in Australia

Social Media Advertising Spend in Australia

  • April 2016
  • 125 pages
  • ID: 4049152

Summary

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Social media advertising spend in Australia stood at US$1.0 billion by end of 2015, accounting for 18.8% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 32.0%. This growth is expected to continue in 2016 with brands expected to spend US$1.2 billion, representing an increase of 23.2% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 18.1% to reach US$2.4 billion in 2020, accounting for 27.1% of the total online advertising spend.

Reasons to Buy
This report answers the following key questions:
- How is social media advertising spending expected to grow over the next five years?
- How much is being spent on social media advertising by industries?
- How is social media marketing budget being allocated and utilized?
- Which marketing objectives are driving the advertising spend on social media?
- Which advertising formats are gaining popularity on social media to target consumers?
- Which social media sites are gaining or declining their market share in the country?
- How is social media mobile advertising spending expected to grow over the next five years?

Report Synopsis
This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -
- Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
- Format Split: This report provides break down by the following formats:
­ Display Ad Spend
­ Video Ad Spend
Each of the format segments above is broken down further into channel – desktop and mobile.
- Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
­ Food & Beverages
­ Health & Beauty
­ Technology & ICT Services
­ Leisure Travel & Tourism
­ Financial Services
­ Automotive
­ Media
­ Entertainment
­ Telecoms
­ Retail
­ Pharmaceutical & Healthcare
­ Public Sector
­ Real estate
­ Education
- Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
­ Branding
­ Direct Sales
­ Lead Generation/Increase Traffic
­ Product Launch
?
- By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
­ Around Games & Apps Environment Ad Spend
­ In Game Environment Ad Spend
­ In Game Immersive Ad Spend
­ Exclusive Advertising Games Spend
- By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 5 years (2011-2015).
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

Report Scope
This report provides detailed social media advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: Australia
Market Focus: Social Media Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the Australia. This report provides:
- Data covering future of social media advertising spend and its share in total online advertising.
- Data covering future of social media mobile advertising spend and its share in social media advertising.
- Social media advertising spend for a period of 10 years, from 2011 to 2020.
- Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.
- Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.

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