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China Digital Advertising Spend in Leisure Travel & Tourism Industry

China Digital Advertising Spend in Leisure Travel & Tourism Industry

  • April 2016
  • 30 pages
  • ID: 4049177

Summary

Table of Contents

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Online advertising spend by leisure, travel & tourism brands in China stood at US$1,382 million by end of 2015, accounting for 4.4% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 37.8%. This growth is expected to continue in 2016 with brands expected to spend US$1,777 million, representing an increase of 28.6% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ad spend by leisure, travel & tourism brands to grow at a CAGR of 18.3% to reach US$3,474 million in 2020, accounting for 4.6% share of the market.

Reasons to Buy
This report answers the following key questions:
- How is online advertising expected to grow over the next five years?
- How much is being spent on online advertising by leisure travel & tourism brands?
- How is online mobile advertising expected to grow over the next five years?
- How is online marketing budget being allocated and utilized by leisure travel & tourism brands?


Report Synopsis
This report provides detailed online advertising spend database, covering in-depth trend analysis by leisure travel & tourism brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
- Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
- Industry Split: This report provides advertising spending and growth analysis of leisure travel & tourism brand on online advertising.
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


Report Scope
This report provides detailed online advertising spend by leisure travel & tourism industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:
Country Focus: China
Market Focus: Online Marketing
Industry Focus: Leisure Travel & Tourism
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the China. This report provides:
- Data covering future of online advertising spend and its share in total advertising.
- Online advertising spend by leisure travel & tourism industry for a period of 10 years, from 2011 to 2020.
- Data covering future of online mobile advertising spend and its share in online advertising
- Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
- Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.

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