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Top Trends in Alcoholic Drinks; Exploring the beer, cider, spirits, and wine categories

Top Trends in Alcoholic Drinks; Exploring the beer, cider, spirits, and wine categories

  • July 2016
  • 35 pages
  • ID: 4053963
  • Format: PDF
  • By GlobalData

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Top Trends in Alcoholic Drinks; Exploring the beer, cider, spirits, and wine categories

Summary
Alcoholic drinks categories continue to evolve, driven by consumers' desire to unwind and enjoy the free time they have at the end of a hectic day or week.

The report “Top Trends in Alcoholic Drinks; Exploring the beer, cider, spirits, and wine categories” shows how consumers are driving new trends such as multi-sensory experiences or matched products, which will impact the consumption of beer, cider, spirits, and wine in the coming years.

It has identified five innovation trends within alcoholic drinks -
- Perfect Match: Consumers are seeking out drinks that complement food, and are looking beyond wine. Consumers will look to pair beer or cider with specific meals, as levels of connoisseurship grow in these categories.
- Hybrid Drinks: Breaking down barriers among categories, consumers are demanding more products that blend ingredients or processes from multiple beverage categories, such as spirits and beer.
- Multi-Sensory Experiences: The desire to relax at home means consumers are looking for multi-sensory experiences, with products that have benefits beyond flavor being sought to create the most stress-alleviating experiences.
- Digital Natives: Consumers are more connected than ever, thanks to new technologies and social media, and they are demanding apps that enable a more enjoyable drinking experience.
- Embracing Novelty: Consumers are looking for increasingly unusual ingredients in pre-mixed drinks, as the cost and convenience benefits of ready-to-drink (RTD) beverages make this a key area for future growth

Perfect Match trend appears to be relevant in all continents, but especially in Europe and Central and South America. These regions have a particular culture of eating and drinking while socializing with family and friends. However, North American consumers pay less attention to pairing food and drink in comparison with other regions, representing a opportunity that could be used by manufacturers to offer novelty and new experiences to consumers in that market.
This report also helps you to discover how to target new opportunities in the market. Product examples and key recommendations will help you derive key strategies in areas such as formulation and packaging.

Companies mentioned in this report: Alley Cat, Nitro, Johnnie Walker's, Funkin, Bamboozlers, Trailblazer Brewery, Keurig.

Key Findings
- Food pairing has become an important factor that drives the consumption of alcoholic drinks.
- Nearly half of global consumers aged between 25 and 34 say the quality of the production process is important to them when it comes to choosing alcoholic drinks.
- Consumers are demanding a multi-sensory experience in alcoholic drinks.
- Curiosity is the top reason that motivates people to try new flavors.

Synopsis
"Top Trends in Alcoholic Drinks" seeks to explore the key trends and future opportunities that are being shaped by the changing consumer behaviors and needs in the alcoholic drinks products space.
- CONSUMER INSIGHT: Data analyzed from GlobalData's consumer surveys delivers a clear picture of the global consumer in relation to alcoholic drinks categories.
- TRENDS: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.
- INNOVATION: See the best examples of innovation and recommendations for brands operating in the market.

Reasons To Buy
- Explore which innovations will shape the alcoholic drinks market. This report maps five new innovation opportunities, highlighting their influence across beer, wine, spirits, and cider.
- Discover how to target new opportunities in the market. Product examples and key recommendations will help you derive key strategies in areas such as formulation and packaging.
- Find out how to create an emotive connection with alcohol drinkers to differentiate yourself from the competition.

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