Summary
Toughening up: Revenue edges downwards as avian flu outbreaks plague the British poultry industry
Abstract
Poultry Meat Processing in the UK
Poultry meat processors’ revenue is forecast to climb at a compound annual rate of 1.4% over the five years through 2022-23 to £6.2 billion. Chicken has been a dinner staple for many years, ensuring consistent support for chicken processors. Despite falling total meat consumption, chicken remains a crowd pleaser with high nutritional value and being cheaper than substitutes like beef. Shoppers are increasingly choosing convenient meals, which has boosted sales of value-added products like breaded chicken and chicken-based ready meals.
Companies in the industry operate slaughterhouses engaged in killing, dressing or packing poultry. Processors produce fresh, chilled or frozen meat in individual portions; render edible poultry fats; and process feathers and down. The packaging of meat does not fall under the industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
