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Baby Food in Russia, Canadean Ltd

Baby Food in Russia, Canadean Ltd

  • August 2016
  • 208 pages
  • ID: 4090388
In this report:
In 2015, the market for baby food in Russia amounted to ##,## tons, consumption having risen by ##% since 2009, boosted by rises in the number of babies being born.
Imports of milks & cereals rose strongly (+##%) between 2009 and 2014 to reach ##,## tons, but fell back sharply in 2015 to ##,## tons, ##% down on the previous year.

Summary

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Brief

Boosted by rises in the number of babies being born, consumption of baby food in Russian Federation has risen by 51.0 percent since 2009. The industry has continued to grow despite the economic crises that have hit Russia. Most parents have been willing to sacrifice their own spending in order to be able to maintain expenditure on baby food. The expansion of modern retailing and the reduction of regionality in distribution are making baby food more widely accessible. Value sales have been buoyant as a result of both growing consumption and an underlying trend for consumers to gradually trade up from low-priced to mid-priced goods, which particularly benefited the main brands of the leading domestic players.

Main highlights

- Retail sales of baby food rose by 154.0 percent between 2009 and 2015, despite the economic crisis that had beset the country.

- All sectors showed strong growth between 2009 and 2015, with value sales more than doubling across the board. The sector for baby meals is well developed and these account for 50.0 percent of volume, ahead of milks on 21%.

- Domestic production of dehydrated baby milks is limited, with main technological barriers to entry. By contrast, the domestic industry for cereals, meals, and juices is strong. Imports of milks and cereals rose strongly (72.0 percent) between 2009 and 2014 but fell back sharply in 2015, accounting for 70.0 percent of import volume.

- Although there are various local and worldwide competitors in the industry, it is relatively concentrated, with the best five - three local companies and two multinationals - accounting for nearly four-fifths of the market in volume terms. The multinationals have a much stronger position in value terms, with Nestlé and Danone together holding 48.0 percent of value sales, but only 32.0 percent of volume.

Abstract

"Baby Food in Russian Federation" is an analytical report by Canadean which provides comprehensive and highly in-depth current and future market trends in the Russia market.

Why purchasing this study can help you?

- Consumption data based upon a singular combination of industry research, fieldwork, market sizing work and our in-house expertise to offer comprehensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and additional companies considering entry in the industry together with their top focus product sectors.

- Market profile of the different product sectors with the main features and developments, segmentation, per capita trends and the several manufacturers and brands.

- Overview of baby food retailing with a mention of the main retailers in the country together with the distribution channel.

- Future projections considering different trends which are likely to affect the industry.

Great reasons to purchase

- Evaluate crucial changes in consumer behaviour and analyze profitable markets and areas for product innovation.

- Analyse current and forecast behaviour trends in each category to recognize the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the recent trends in the sector.

- Investigates which types are performing the best and how this is changing market forces.

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