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Philippines Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Philippines Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • July 2016
  • 42 pages
  • ID: 4109274
In this report:
Estimated average human consumption of fluid is of the order of ## liters/day, but varies according to geography and climate.
Country specific reports analyzing market dynamics, company and brand performance, and packaging and product innovation
As part of the acquisition process, a number of disposals have been announced, including Grolsch and Peroni (to be sold to Asahi); SABMiller's share in China Resources (Snow) Brewery in China (sold to China Resources) and SABMiller's share in MillerCoors and worldwide rights to Miller brands (to be acquired by Molson Coors).


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The positive economic climate and consumer confidence contributed to the hike in demand of beer in Philippines (PH). Growing disposable income of young professionals helped to improve demand for imported brands, especially in on-premise channels. Premium and super premium segments continued to experience superior volume improvements compared to the other segments

Main highlights

- High strength beer is the most popular in the local market and contributed two-thirds of volume in 2015.

- The no-alcohol segment does not exist in the Philippines beer market and low alcohol brands accounted for less than half a percentage point of market share in 2015.

- The improved availability of imported brands in on-premise channels also helped in rising the number of options available to local consumers.


Canadean's Philippines Beer Market Insights 2016 Report offers a integrated overview of the Philippines beer industry structure offering a exhaustive insight into historical background trends, 2015 performance and 2016 outlook.

Covering global market (on and off-premise) the report details:

- 2011-2015 actual in-depth beer consumption volume data by segment, brand, brewer, packaging and distribution, with 2016 forecasts

- Details of top beer additional product launches in 2015 by company

- Overview of the ambitious landscape in the beer market, with analysis of main company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Info is also available in excel format

Great reasons to purchase

- Gain an detailed understanding of the dynamics and structure of the Philippines beer industry, from the recent challenging intelligence of both historical and forecast trends to enhance your corporate tactical planning

- Evaluate the current emerging trends and future growth opportunities in the Philippines beer market to support your brand development and marketing initiatives

- Understand volume vs. value trends and distinguish the top growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the main trends driving consumption preference to expand a ambitious advantage

- Interrogate the singular granularity of our data to analyse the sector on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our additional power point add-on to rapidly absorb a succinct summary of the top trends in the Philippines beer market

- View a selection of the main 2015 product launches and analyze competitor activity and product innovation and differentiation prospects

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