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Collective action: A greater impact by working together

Collective action: A greater impact by working together

  • June 2016
  • 36 pages
  • ID: 4109704
  • Format: PDF
  • MarketLine

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Summary
Alone, individuals and even companies wield little power to make any significant change. However, when these individuals or companies come together to campaign for a common goal, they are taking part in collective action. Collective action has much more impact than the sum of its part acting alone. This case study looks at why people and companies take part in collective action, and what the benefits for those taking part are.

Key Findings
- Explores the ways and means that collective action can benefit companies and individuals

- Examines the issues that can be addressed with collective action

- Looks at individual collective action, its benefits, and real-life successes

Reasons To Buy
What is collective action?
How might companies and individuals benefit from collective action?
What are they ways companies and individuals can take part in different forms of collective action?
Has collective action had any successes?

Key Highlights
- One study found that 94% of workers surveyed said that it was important that they work for ethical companies, and more than a third (36%) would trade additional pay for ethical business practices. What's more, 36% of workers surveyed had left a job over ethical issues.

- We Mean Business is just one example of a coalition of corporations which works to drive climate action. We Mean Business represents 400 companies with over $8 trillion in revenue, and over 180 investors with assets under management of over $20.7 trillion.

- Signing of petitions can lay a solid base to support further action. For example, 38 Degrees' petition to save national forests in England was signed by over half a million people. The petition was started following a contentious plan for a £250m (approximately $411m) sale of England’s forests. These signatories then funded a YouGov study, spoke to their MPs, put advertisements in national newspapers, and applied pressure to an independent panel. This lasted for 27 months, ending with the UK government forced to revoke the sell-off policy.

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