Residential window and door demand in the US saw steep declines following the economic recession and housing construction collapse, but began to recover in 2012. Through 2020, continued growth in new housing construction is projected to drive gains. An expected acceleration in demand for windows and doors in residential improvement and repair applications will also support gains. Rising home values and existing home sales will boost remodeling demand for windows and doors.
Consumers choose plastic
Plastic windows and doors can expect the most rapid growth through 2020. Consumer interest in plastic’s performance properties, including high energy efficiency and minimal maintenance requirements, as well as the material’s generally low costs, will help it to continue to gain market share over wood and metal products used in exterior applications. In addition to continued expected improvements in performance, efforts by manufacturers to improve the appearance of plastic windows and doors by offering more colors, woodgrain textures, and other design options, will also support plastic demand.
Wood dominant material for interior doors
Despite plastic’s gains, wood will continue to account for the largest share of the US residential window and door market. The dominance of the material in interior doors will be the key supporter of its market share. Indeed, demand for wood products saw the best growth between 2010 and 2015, supported by demand for interior doors in new housing units as housing completions rebounded. Although wood will continue to exhibit significant usage in window and exterior door applications in higher end residences, where consumers prefer its aesthetics, it will lose market share to plastic products, as wood is more costly and more vulnerable to damage from exposure to the elements.
Doors make up the largest share of the residential market, approaching three-fifths of the total, as most residential structures use more doors than windows. Interior doors make up a large share of demand for doors in the new market, but a smaller share of the improvement and repair market, as they are less likely to require replacement because of damage or poor energy performance. The more intensive use of doors than windows is particularly true of multifamily housing units, which saw strong new unit completions in 2014 and 2015.
Study coverage
Residential Windows & Doors provides historical demand data (2005, 2010 and 2015) plus forecasts (2020 and 2025) by product (residential windows, residential doors, residential components and accessories), material (wood, plastic, metal), by market (new residential, improvements and repairs) and by housing type (single-family, multifamily, manufactured housing), as well as by region of the US. In addition, this study also assesses market environment factors, analyzes the industry structure, evaluates company market share and profiles US industry competitors.
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