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Baby Food in Brazil, Canadean Ltd

Baby Food in Brazil, Canadean Ltd

  • August 2016
  • 129 pages
  • ID: 4144540
  • Format: PDF
  • By GlobalData

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Summary
Brazil baby food witnessed sales growth, representing six years growth of 26.5% in 2015 stimulated by the growth in all the sectors ranging from 46% in case of milk to 17% for cereals. Although the market has achieved high growth, per capita consumption remained relatively low in 2015. Demand has been hampered by high poverty levels, as well as competition from adult foods: many mothers either make purées of adult meals, or buy standard powdered milk or cereals. Nevertheless, intake levels have increased by 37.8% per baby since 2009, while per capita expenditure has more than doubled at current prices in 2015.

Key Findings
- Baby food market in Brazil has achieved high growth as the intake levels have increased by 37.8% per baby since 2009, while per capita expenditure has more than doubled, at current prices in 2015.

- Growth in the baby food market has occurred in all sectors, ranging from 46% in the case of milks to 17% for cereals.

- Imports of infant formula and cereals have risen very steeply over the last few years and a notable increase in fruit-based meals is witnessed.

- In 2015, the most important outlet for baby food sales was through supermarket, which accounted for an estimated 73% of total volume.

Synopsis
“Baby Food in Brazil” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Denmark market.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Reasons To Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

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