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Consumer and Market Insights: Bakery and Cereals in Sweden

Sweden: Bakery and Cereals Market

  • August 2016
  • 140 pages
  • ID: 4144587
In this report:
The volume consumption of Bakery and Cereals in Sweden is valued at ##.## kg million, out of which the Bread & Rolls category at ##.## kg million accounts for ##.##% share.
The Savory Biscuits category is expected to register a CAGR of ##.##% during 2015-2020, growing from SEK##.## million (US$##.## million) in 2015 to SEK##,##.## million (US$##.## million) in 2020.

Summary

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Brief

Steady economic growth will sustain increase in the Bakery and Cereals market in Sweden (SE). However, with a dipping population growth, the Bakery and Cereals market will record slower growth both in value and volume terms during 2015-2020 compared to the previous period.The middle aged and the older population constituting majority of the Swedish population is the most crucial consumer group in the sector while Bread and Rolls followed by Cakes, Pastries and Sweet Pies are the two most main categories in the global market. With majority of Swedish consumers preferring to have breakfast at home, demand for Bakery and Cereals that require minimum preparation time is high. However, high incidence of celiac disease in the country is driving demand for gluten free products. Future growth opportunity in the Bakery and Cereals market in Sweden (SE) exists for products focusing on additional flavors and appealing product variety and for products in smaller pack sizes.

Main highlights

- The Bakery and Cereals market in Sweden (SE) is anticipated to register increase at a Compound annual growth rate of 2.20 percent in value terms during 2015-2020.

- The Swedish consumers are opting for premium products in the Bakery and Cereals market.

- The Savory Biscuits category is forecast to register quickest growth in value terms, while the Cakes, Pastries and Sweet Pies category is anticipated to register quickest growth in volume terms during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel in the Swedish Bakery and Cereals market.

- Lantmännen Cerealia A / S is the leading player in Baking Ingredients and Baking Mixes categories in both value and volume terms.

- Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Sweden (SE).

Abstract

Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Sweden (SE) offers business insights on high growth categories to target, forecasts in the usage of packaging materials, types and closures category level distribution data and brands market shares.

- Key players: Market share of brands and private labels, containing private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels including Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics and Paper and Board; container data for: Bag/Sachet, Film, Tray and others

- Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

- Future outlook: Reviews and recommendations on how the industry will shape up from 2015-2020

Great reasons to purchase

- Identify high plausible categories and explore farther market opportunities established on exhaustive value and volume analysis

- Existing and new competitors can analyze main distribution channels to identify and evaluate forecasts and alternatives

- Gain an understanding of the global ambitious landscape established on in-depth brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the sector which will help determine the best audiences to target

- Access to analysis on products launched in the industry

- Our team of analysts have placed a meaningful emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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