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Consumer and Market Insights: Savory Snacks in Italy

Consumer and Market Insights: Savory Snacks in Italy

  • September 2016
  • 163 pages
  • ID: 4144589
In this report:
Italy is still recovering from the recent economic downturn, the economy contracted ##.##% between 2008 to 2010(), creating high levels of unemployment, low consumer spending and wage stagnation.
Consumer prices in Italy have risen slowly due to weak demand in the Italian economy registering a CAGR of ##.##% during 2010-2015.

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Summary
The Italian savory snacks market is the smallest of all the major economies due to low per capita consumption and low consumer spending. However, the market is growing as consumers have begun to snack more often to cope with increasingly busy lifestyles and time constraints; it has grown by a CAGR of 2.4% from 2010-2015 from 106.5kg million in 2010 to 119.8kg million in 2015. The Italian savory snacks market is forecast to grow at a CAGR of 2.5% from 2015-2020 which will mostly be driven by the Potato Chips segment as this is the most popular type of savory snacks in the country.

Key Findings
- Italy is the smallest savory snacks market of all the 10 major economies due to low per capita consumption

- Potato Chips is the largest category in the savory snacks market and accounts for 39.1% of the market in volume terms, as of 2015

- The market grew at a CAGR of 2.6% between 2010-2015 from €940.7 million (US$1,245.8 million) in 2010 to €1,069.5 million (US$1,187.9 million) in 2015

- Private label penetration in the Italian savory snacks market is relatively high at 12.5% in value terms and is highest in the Meat Snacks segment at 27% in value terms, as of 2015

Synopsis
“Consumer and Market Insights: Savory Snacks in Italy”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Italian market.

What else does this report offer?

- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

- Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

- Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

- Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

- Identify the areas of growth and opportunities, which will aid effective marketing planning

- As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Canada market is crucial to ensuring maximum future sales

- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

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