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Consumer and Market Insights: Savory Snacks in Italy

Italy: Savory Snacks Market

  • September 2016
  • 163 pages
  • ID: 4144589
In this report:
Italy is still recovering from the recent economic downturn, the economy contracted ##.##% between 2008 to 2010(), creating high levels of unemployment, low consumer spending and wage stagnation.
Consumer prices in Italy have risen slowly due to weak demand in the Italian economy registering a CAGR of ##.##% during 2010-2015.


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The Italian savory snacks market is the smallest of all the main economies due to low per capita consumption and low consumer spending. However, the industry is increasing as consumers have begun to snack more often to cope with increasingly busy lifestyles and time constraints; it has grown by a compound annual growth rate (CAGR) of 2.40 percent from 2010-2015 from 106.5kg million in 2010 to 119.8kg million in 2015. The Italian savory snacks market is forecast to grow at a CAGR (Compound annual growth rate) of 2.50 percent from 2015-2020 which will mostly be driven by the Potato Chips segment as this is the most popular type of savory snacks in the country.

Main highlights

- Italy (IT) is the smallest savory snacks market of all the 10 main economies due to low per capita consumption

- Potato Chips is the biggest category in the savory snacks market and accounts for 39.10 percent of the market in volume terms, as of 2015

- The sector grew at a compound annual growth rate (CAGR) of 2.60 percent between 2010-2015 from €940.7 million ($1245.80M) in 2010 to €1,069.5 million ($1187.90M) in 2015

- Private label penetration in the Italian savory snacks market is relatively high at 12.50 percent in value terms and is more important in the Meat Snacks segment at 27.0 percent in value terms, as of 2015


"Consumer and Market Insights: Savory Snacks in Italy (IT)", is an analytical report by Canadean that provides comprehensive and highly in-depth current and future market trends in the Italian market.

Why purchasing this study can help you?

- Market value and structure of the global and per capita consumption based upon a singular combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

- Detailed information including market shares and the new developments of manufacturers and dominant brands, together with company profiles

- Regulations, taxation, retail pricing, smoking habits, and the increasing health concerns affecting global production

- Prospects and forecasts of global sales and consumption for 2015 to 2025

Great reasons to purchase

- Get a exhaustive understanding of consumption to align your sales and marketing efforts with the recent trends in the industry

- Identify the areas of growth and alternatives, which will aid effective marketing planning

- As consumers' product demands evolve, the dynamics between distinct countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the particular market dynamics of the Canada market is important to ensuring maximum future sales

- The differing growth rates in regional product sales drive fundamental shifts in the sector. This industry report provides in-depth, authoritative data on these changes - prime intelligence for marketers

- Comprehend the market opportunities and vitally data to benchmark your position and to identify where to compete in the outlook

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