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Lightside DIY 2016; Market size, market forecast and recommendations

Lightside DIY 2016; Market size, market forecast and recommendations

  • May 2016
  • 93 pages
  • ID: 4146193
In this report:
There is an ever greater awareness of the value that investing in home improvement can add to a property, and the proportion of consumers who state that money they spend on their house is largely to make it more attractive to potential buyers has risen from ##.##% in 2014 to ##.##% in 2016.
This is not forgetting mobile and tablet, where, in 2015, ##.##% of DIY consumers stated they had used a mobile or tablet device for a lightside DIY purchase, compared to ##.##% in 2014, with Wickes reporting a ##% rise in mobile sales annually.

Summary

Table of Contents

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Brief

The use of Lightside materials for DIY purposes is set for farther growth in spend over the next few years, as consumers increasingly realise the value of investing in their homes, the housing market picks up, consumer finances improve, and the internet facilitates improvement in the average person's DIY skills. However as finances improve there will be a growth in people hiring tradesmen which will limit increase. There will also be a rise in the number of online pure plays with Amazon and Ebay offering superior prices and convenience, however despite this, Big Box Players will still dominate the industry as they require specialist service and superior product range. Additionally the market is hindered by Generation Rent with first time home owners getting older meaning younger generations are unlikely to spend a meaningful amount on Lightside DIY materials.

Main highlights

- More people inspired to conduct DIY Due to more understanding of the value conducting DIY can have to a home thanks to TV shows and the media emphasizing the benefits, more people are motivated to conduct DIY and home improvement projects.

- Slower housing market sees people less settled in their home therefore less willing to spend big money on them. Various consumers want to move home in the long term, but a slow housing market is meaning they are unable to move as rapidly as they would like. This is leading to people holding off on big DIY spends and instead working on tighter budgets until housing transactions pick up.

- More people enjoying DIY. Greater awareness of the benefits of DIY is leading to growing consumer enjoyment of the activity. Additionally the end reward in mind for having completed the work can add to an individual's enjoyment alongside consumers' confidence in conducting DIY rising with YouTube and Wikihow delivering clear instructions online.

- As finances pick up others are turning to tradesmen For some consumers, increasing awareness of the value gained through home improvement does not equate to a boost in the DIY sector, and instead some are hiring tradesmen. This looks set to increase as peoples financial position improves.

Abstract

"Lightside DIY", a Home Retail Series by Verdict Retail, offers an executive-level overview of the Lightside DIY market today, with forecasts of values and volumes up to 2021. It delivers deep quantitative and qualitative insight into the Lightside DIY market, analysing main trends in the sector based upon a new survey conducted in February 2016.

It offers detailed analysis of the following:

- Market value and estimate; a look at the global market size and forecast size for Lightside DIY in the UK.

- Market value and estimate; a look at the global market value and forecast value for Lightside DIY market in the UK.

-

Brief

of principal influences; an overview on the factors driving the evolution of the Lightside DIY market.

Great reasons to purchase

- This Home Retail Series report benefits executives build proactive, profitable growth strategies by offering exhaustive, efficient analysis of the Lightside DIY market established on business insights from within Verdict's proprietary aftermarket database and consumer insight from our bespoke annual survey.

- The market research is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.

- The broad but in-depth perspective will help manufacturers and retailers to understand and succeed in the challenging Lightside DIY market.

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