1. Market Research
  2. > Consumer Goods
  3. > Toy and Game Market Trends
Toys R Us: Struggles in its domestic market

Toys R Us: Struggles in its domestic market

  • May 2016
  • 25 pages
  • ID: 4147225
  • Format: PDF
  • MarketLine


Table of Contents

Search Inside

Toys 'R' Us (TRU) has long been seen as the go-to for parents, toddlers and infants for toys and games. However, in recent years the company has struggled in an increasingly competitive marketplace and this has been evident by fluctuating levels of revenue growth. This case study analyzes TRU's recent financial position and assesses the opportunities and threats facing the company.

Key Findings
Understand the reasons for Toys r Us recent struggles and how it is changing its operations in a bid to turn its performance around

Assess the company's best growth opportunities

Analyze the threats facing Toys r Us

Reasons To Buy
How has Toys r Us performed in recent years and what has driven its results?

What strategies is Toys r Us adopting in a bid to boost revenue and profits?

What are the opportunities and threats facing Toys r Us?

Key Highlights
TRU Inc. is a specialty retailer in toys and baby products. The company operates through two business segments: domestic and international and has established its position through a number of acquisitions and mergers. In recent years the company has experienced mixed fortunes with falling revenues particularly in its domestic markets, which accounted for 60.9% of the company's revenues in 2015.

To combat declining revenues and net income the company has been proactive in its approach. TRU is diversifying its offering in order to increase its consumer base and whilst the US remains its key market, TRU has increased its presence in emerging markets. In addition to this, TRU is actively expanding in the growing online retail market which will in turn increase the company's revenues.

Although the company is looking for opportunities in international markets, TRU still generates the majority of its revenues from the US. The demand for private label products has been growing in the US in recent years which could adversely affect TRU revenues further. TRU operates and competes in one of the toughest competitive environments. The company competes with national and local discount stores, consumer electronics retailers, supermarkets and warehouse clubs, as well as internet and catalog businesses, such as Amazon. In recent times, price wars have been the most prominent of the competitive strategies. Moreover, the toys and games market is becoming increasingly digitalized and this poses a risk to traditional toy retailers such as TRU.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Global Dropshipping Industry

  • $ 5600
  • April 2021
  • 189 pages

Abstract: - Global Dropshipping Market to Reach $571.1 Billion by 2027 - Amid the COVID-19 crisis, the global market for Dropshipping estimated at US$128.6 Billion in the year 2020, is projected to ...

  • World
  • China
  • DIY Equipment
  • Toy
  • Industry analysis

Toys and Games in Japan $ 1210 May 2021

Toys and Games in Indonesia $ 1210 May 2021

Toys and Games in China $ 1210 May 2021

Toys and Games in Turkey $ 1210 May 2021


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on