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Home Care: In-depth Industry Report in Sweden

  • June 2017
  • 69 pages
  • ID: 4173028
In this report:
While concentrated powder detergents is set to remain the largest category in 2021, it is expected to account for only ##% of Swedish laundry detergents value, down from ##% in 2016.
German shoe polish manufacturer, Collonil Salzenbrodt, was the fastest-growing top ## player in polishes in 2016, with sales up by ##% as it took advantage of weak performances by both major rivals, such as Spotless and Melvo Vertriebs, and smaller players.

Summary

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In 2016, the Swedish home care market registered its quickest current value growth of the 2011-2016 period.

The accelerated rise in sales was driven by the increasing demand for higher-value products in top categories, containing the shift from powder to concentrated liquid and liquid tablet formats in automatic laundry detergents and the move towards tablets and the introduction of liquids in automatic dishwashing. These developments were underpinned by clients looking for products that provided g...

Euromonitor International's Home Care in Sweden market report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics, enabling you to grasp the segments generating growth. It highlights the top firms and presents strategic overview of top factors impacting the market - It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. novel product developments, packaging improvements, economic and lifestyle impacts, distribution and pricing aspects. Projections to 2021 expose how the segment might evolve.

Product analysis:

Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Home Care market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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