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Consumer and Market Insights: Savory Snacks in France

France: Savory Snacks Market

  • September 2016
  • 160 pages
  • ID: 4187912
In this report:
The volume consumption of Savory Snacks in France is valued at ##.## kg million, of which the Potato Chips category accounts for a ##.##% share, at ##.## kg million.
The French Savory Snacks market is expected to record a CAGR of ##.##% in US$ terms, as against a CAGR of ##.##% in EUR terms.
The economic situation in France is not expected to see a drastic improvement in the near future, and the country has a high rate of unemployment, at ##.##%, compared to other countries such as Germany with ##.##%.

Summary

Table of Contents

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Brief

The Savory Snacks market in France (FR) registered a compound annual growth rate (CAGR) of 4.20 percent during 2010-2015, and is forecast to continue increasing in the coming five years. In US$ terms, the industry has seen a slow growth, affected by the financial situation in the Euro zone. The French Savory Snacks market is relatively small compared with other main economies including the US, China (CN), and the United Kingdom (UK), due to the low per capita consumption of Savory Snacks in France (FR); however, this will change during 2015-2020, supported by the bigger growth of categories including Potato Chips and Processed Snacks. Additionally, consumers in France (FR) are showing more interest in consuming Savory Snacks that offer an indulgent and fun experience without compromising on price and quality.

Main highlights

- The Potato chips category has the more important market volume

- Hypermarkets and Supermarkets is the leading distribution channel in the French food market

- Private label brands have a high penetration in the French Savory Snacks market due to the challenging price and quality

- French consumers are looking for self-indulgence experience in Savory Snacks

- Manufacturers are competing to offer the best value for money snacks

- Consumers are more open to try unusual flavors and experiment with additional Savory Snacks

- Due to busy consumer lifestyles, the demand for time-saving and relaxing Savory Snacks is growing

Abstract

Canadean's Consumer and Market Insights: Savory Snacks in France (FR) determines the main demographic groups driving consumption, and what motivates their consumption, combined with an detailed study of the market and category dynamics, to recognize top opportunities and how to target them. The market research uses a exclusive method of quantifying consumer trends. It also highlights the degree that influence forecasts have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Why purchasing this study can help you?

- Figures that showcase the number of times consumers of distinct age groups and gender consume Savory Snacks in France (FR), as well as identifying whether these demographic groups "over" consume (i.e. they account for a bigger proportion of occasions than the proportion of society they represent global)

- A study of market value and volumes from 2010-2020, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadean's 20 main consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

- International and French product innovation examples targeting top consumer needs - compare your products against the best performers

Great reasons to purchase

- Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and main recommendations will help you derive top strategies in areas including formulation, packaging, and main consumer targets

- Our singular consumer data has been developed from comprehensive consumption surveys and consumer group tracking, giving you an exclusive insight into the Savory Snacks market in France (FR).

- Quantify the influence of 20 consumption motivations in the Savory Snacks sector for a deeper understanding of what is driving the sector and how to alter product offerings accordingly

- Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a ambitious edge to product launches

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