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Analysis of the Broadcast Video Content Marketplace in MENA

Analysis of the Broadcast Video Content Marketplace in MENA

  • Publish Date:September 2016

  • Number of Pages:54

  • Report ID:4208135

  • Format:PDF

  • Publisher:Frost & Sullivan

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Summary

Fragmented Demography and Millennial Population Present Vibrant Opportunities for Media Companies

The broadcast video content marketplace in MENA is undergoing a transition in delivery technologies and platforms lately. With revenues from advertisements almost stagnant from free to air channels, broadcasters and content producers are adopting Pay TV platform for content monetization. Though Middle East and North Africa are considered as a single region, the content preferences vary across countries based on the political scenario, socio-economic environment, purchasing power, and demography. Hence there is a need for geo-targeted content strategy to expand in the region. Content licensing trends is undergoing a transition due to the emergence of OTT video and growth of Pay TV. This study presents an overview of the major trends in the media content market place such as viewership across genres, trends during Ramadan, sports content distribution, steps on piracy, OTT video, expat population and content, content licensing and others. It also includes an insight on the major participants in the market.

Table of contents

Executive Summary
Key Findings
Media Content Marketplace Ecosystem

Market Overview
Evolution of TV
Factors that Determine Content Preferences
Key Social Factors for the MENA
Gen Y
Connectivity—Networks and Devices
Viewership Trends
HD-Content—Drivers and Restraints for Broadcasters
Piracy and its Impact on the Business
Government Initiatives

Content Marketplace Trends
Content and Advertising
Content Licensing Trends
Ramadan Season—Busy Time for the Broadcast Industry
Arabic Content
‘Glocal' MENA
Demand for Drama & Movies from Across the World
Content Strategies
International Content VOD—Battle for the ‘Windows'
Football a Religion in MENA
The Football Ground on TV
Sports Content Strategies
beIN Vs OSN—Strategy Comparison

Advertising—The Future
Audience Measurement

OTT Video Services, the MENA—Cord-cutting for Real?
The OTT Landscape, MENA
OTT Video Services in the Middle East

Conclusions
The Last Word—3 Big Predictions
Legal Disclaimer

Appendix
Acknowledgement

The Frost & Sullivan Story
Value Proposition: Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy

Methodology

Our market research methodology is designed to provide the clients with comprehensive and accurate information on various industries and markets. It includes data collection, primary interviews, macro-economic factor analysis, country-level data analysis etc.

The data is gathered from a wide range of sources, including industry reports, government statistics, and company financials. This data is then analyzed and cross-referenced to ensure its accuracy and reliability. Next, primary interviews are conducted with industry experts and key stakeholders to gather their insights and perspectives on the market. This information is then combined with the data collected to provide a complete picture of the market. Macro-economic factor analysis is also carried out to understand the impact of external factors on the market. Finally, country-level data analysis is performed to understand the market dynamics in specific regions and countries.

Reportlinker's market research methodology is designed to provide clients with a clear understanding of the market, its trends, and its future potential.