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Turkey Beverage Forecasts September 2016; Comprehensive Topline Analysis of All Commercial Beverages Trends and Forecasts

Turkey Beverage Forecasts September 2016; Comprehensive Topline Analysis of All Commercial Beverages Trends and Forecasts

  • September 2016
  • 8 pages
  • ID: 4256057
In this report:
Thus the category is expected to grow by approaching ##% in 2016 and a CAGR of around ##% is expected over the next five years driven by the growing heath consciousness of consumers.
Carbonates has been hit by the ever growing healthy living trend in recent years, however continued promotional campaigns plus the high popularity of zero calorie variants are expected to lead the category to ##% growth in 2016 with the trend accelerating slightly over the forecast period.

Summary

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Brief

Continuous price promotions and consumer demand for natural, low calorie, refreshing soft drinks have driven the growth of main categories such as packaged water and flavored water. However, unfavorable weather conditions and consumer awareness on less sugar drinks have restricted the growth of categories such as carbonates, juice and nectars. Dairy drinks are now expected to be slightly bigger because of a more positive outlook for white milk.

Main highlights

- The cider category continues to decline in 2016 despite continuous innovation and increase in flavored and rosé ciders.

- Hot tea consumption growth is driven to a big extent by the growing popularity of hot coffee/tea bars and premium tea specialty shops.

- High raw material prices of juice had an impact on juice retail price, especially for apple juice.

- Iced/RTD tea drinks growth is driven by the category's appealing image as a natural, refreshing soft drink.

Abstract

Canadean's Turkey Beverage Forecasts reports cover soft, dairy, hot and alcoholic drinks and provide a exhaustive analysis of consumption trends, covering:

- 2001-2015 topline consumption data for 31 beverage categories, with estimations to 2021 measured in both million liters and liters per capita

- Insightful and valuable analysis of the drivers behind the beverage trends and forecast assumptions

Great reasons to purchase

- Evaluate the very recent beverage category forecast projections to 2021to enhance your understanding of consumption patterns and evolving trends in the beverage industry

- Identify the current and emerging trends and future growth opportunities in the beverage market to assess the likely impact on your company's performance

- Interrogate the information to understand both the historic and likely future performance of the beverage industry by country and category to support your long-term tactical planning

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