Summary
Brown spirits comprise whiskies, brandy and cognac, and dark rum, and play an important role within the spirits category, accounting for 27% of global spirits volumes and 34% of value sales in 2015. While there are undoubtedly still significant opportunities for growth, prospects have dimmed slightly as a number of key emerging growth markets have suffered. The briefing will look at both the opportunities and potential pitfalls ahead.
Euromonitor International’s Darker Than Before: Global Prospects for Brown Spirits global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
