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Baby Food in Egypt, Canadean Ltd

Baby Food in Egypt, Canadean Ltd

  • October 2016
  • 105 pages
  • ID: 4278770
In this report:
In 2015, sales of baby cereals in Egypt amounted to an estimated ##,## tons, equivalent to ##.##% of total volume sales of baby food.
According to the latest CAPMAS figures, although the average expenditure of Egyptian households stood at E£##,## (US$##,##) in 2012/##, ##.##% of all families (or ##.## million households) spend more than E£##,## (US$##,##) annually.

Summary

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Brief

Egypt (EG) has a small market for baby food, despite having the most important population in the Middle East (ME). The Egyptian population is continuing to grow quickly, growing by 19.70 percent since 2005. The global baby population in 2015 was 29.90 percent bigger than in 2009. Sales were affected to some extent by the political and social upheavals in 2011 to 2013, but nonetheless consumption rose by 33.60 percent in 2015. In value terms, sales in 2015 are 143.0 percent bigger than in 2009, but high inflation levels mean that this equates to a lower 39.0 percent at constant prices. The economic situation in 2016 remains difficult. From 2017, however, real GDP growth is anticipated to increase by 3 - 4.0 percent per annum, providing there are no farther main disruptions. The sector for baby food is consequently forecast to grow consistently over the next six years, by a total of 11.40 percent in volume terms.

Main highlights

- Over the past six years as a whole, the baby food market in Egypt (EG) has grown appreciably, with consumption growing by 33.60 percent in 2015.

- Baby milks dominate the industry, accounting for 78.0 percent of value sales and 66.0 percent of volume sales. Meals and other baby food constitute the second biggest sector, 17.0 percent of volume and 12.0 percent of value.

- The role of multinationals in the supply of baby food in Egypt (EG) is dominant, with the leading three companies, Danone, Nestlé and Hero accounting for 81.0 percent of value sales in 2015.

- Supermarkets currently account for 46.0 percent of volume sales. Despite the rise of supermarket retailing, pharmacies remain the principal distributor of baby food, taking a 54.0 percent share of volume sales in 2015.

Abstract

"Baby Food in Egypt (EG)" is an analytical report by Canadean which provides comprehensive and highly in-depth current and future market trends in the Egypt market.

Why purchasing this study can help you?

- Consumption data based upon a singular combination of industry research, fieldwork, market sizing work and our in-house expertise to offer comprehensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and additional companies considering entry in the industry together with their top focus product sectors.

- Market profile of the different product sectors with the main features and developments, segmentation, per capita trends and the several manufacturers and brands.

- Overview of baby food retailing with a mention of the main retailers in the country together with the distribution channel.

- Future projections considering different trends which are likely to affect the industry.

Great reasons to purchase

- Evaluate crucial changes in consumer behavior and analyze profitable markets and areas for product innovation.

- Analyze current and forecast behavior trends in each category to recognize the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the recent trends in the sector.

- Investigates which types are performing the best and how this is changing market forces.

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