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Consumer and Market Insights: Confectionery in Russia

  • October 2016
  • 156 pages
  • GlobalData
Report ID: 4278772

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Summary
Canadean's Consumer and Market Insights: Confectionery in Russia identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Key Findings
- Russian women have more Confectionery occasions than men both as a group and per capita

- Across all the age groups, the desire for quality peaks among Tweens and Early Teens

- The need for treating influences men's Confectionery consumption more than women's

- Consumers' desire for quality motivates a quarter of the category consumption in Russia


Synopsis
What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Confectionery, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2010-2020, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadean's 20 key consumer trends have on Confectionery consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

- International and Russia-specific product innovation examples targeting key consumer needs - compare your products against the top performers


Reasons To Buy
- Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

- Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Russia's Confectionery market

- Quantify the influence of 20 consumption motivations in the Confectionery sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches


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