1. Market Research
  2. > Beverage
  3. > Alcoholic Drink
  4. > Beer Market Trends
Success Case Study: YO-HO Brewing Company

Success Case Study: YO-HO Brewing Company

  • October 2016
  • 22 pages
  • ID: 4407888
  • Format: PDF

Summary

Table of Contents

Search Inside

Summary
Japan's beer market, which is heavily dominated by lager and lager-style beer, has been seeing continual decline for decades. Although the volume share of ale and stout is very small in Japan, registering approximately 1% of the overall beer market value in 2015, these kinds of beer have the opportunity to target consumers with interesting new flavors. Japan experienced its first craft beer boom in the 1990s; this died out around 2000, but the subcategory has now recovered.

Key Findings
- YO-HO Brewing is a craft beer pioneer that was established in the late 1990s during the country's first craft beer boom. The company faced a significant drop in sales in the early 2000s, yet has reinvigorated sales with innovative marketing and individualistic craft beers.

- YO-HO Brewing revamped its online shop in 2004, which turned around its sales, as the channel proved suitable for its niche beer, being able to provide more information about products than physical stores. The company also pursues active event marketing, creating loyal customers.

- After the success of YO-HO Brewing, major beer manufacturers in Japan started to produce craft-style beers, and now Japan is seeing another craft beer boom.

Synopsis
"Success Case Study: YO-HO Brewing Company" is part of Canadean's Successes and Failures research. It examines the details of and reasons behind the success of YO-HO Brewing Company, the top craft beer company in Japan. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Reasons To Buy
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
20% Off

($995)

  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Global Premium Lager Market 2019-2023

Global Premium Lager Market 2019-2023

  • $ 2500
  • March 2019

About this marketPremium lagers are increasingly preferred by consumers because of their authenticity, taste, brand story, visual identity, and experience. The premium lager many vendors has gained high ...

Beer & Cider Global Industry Almanac 2013-2022

Beer & Cider Global Industry Almanac 2013-2022

  • $ 2995
  • March 2019

Beer & Cider Global Industry Almanac 2013-2022SummaryGlobal Beer & Cider industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value ...

2018 Future of Global Gluten Free Beer Market To 2025- Growth Opportunities, Competition and Outlook Of Gluten Free Beer Types, Distribution Channel, Packaging, Ingredient Type and Regions Report

2018 Future of Global Gluten Free Beer Market To 2025- Growth Opportunities, Competition and Outlook Of Gluten Free Beer Types, Distribution Channel, Packaging, Ingredient Type and Regions Report

  • $ 4580
  • January 2019

2018 Future of Global Gluten Free Beer Market To 2025- Growth Opportunities, Competition and Outlook Of Gluten Free Beer Types, Distribution Channel, Packaging, Ingredient Type and Regions ReportGlobal ...

Global Craft Beer Market 2018-2022 $ 2500 December 2018

Beer in Eastern Europe $ 1325 April 2019


Download Unlimited Documents from Trusted Public Sources

Beer Markets in the US

  • April 2019
    6 pages
  • Beer  

    Brewery  

  • United States  

View report >

Alcoholic Drink Industry in the US

  • April 2019
    7 pages
  • Alcoholic Drink  

    Beer  

    Craft Beer  

  • United States  

View report >

Alcoholic Drink Industry in the US

  • April 2019
    7 pages
  • Alcoholic Drink  

    Beer  

    Craft Beer  

  • United States  

View report >

ref:plp2016

Reportlinker.com © Copyright 2019. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on