Major players in the public relations market are IPG, Publicis, Omnicom, WPP, Prezly, Business Wire, Havas PR, MWWPR, Mikhailov & Partners, and DJE.
The global public relations market will grow from $100.39 billion in 2022 to $107.05 billion in 2023 at a compound annual growth rate (CAGR) of 6.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, causing inflation across goods and services effecting many markets across the globe. The public relations market is expected to grow to $133.82 billion in 2027 at a CAGR of 5.7%.
The public relations (PR) market consists of revenue earned by entities by involving services such as managing, designing and implementing communication between an organization and its customers.Activities of PR firms aims to promote the image of their clients and encourages favorable relations between the client and its stakeholders, such as consumers, government, general public, employees and investors.
The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
Public relations are the process of organizing and disseminating information from a person or organization to the appropriate public or target audience in an effort to change that audience’s view. Public relations help a business create, organize, and measure the effectiveness of its public relations tactics over time.
North America was the largest region in the public relations market in 2022.Western Europe was the second largest region in the public relations market.
The regions covered in the public relations market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
The main types of public relations are private PR firms and public PR firms.A public relations firm seeks to sway public opinion about a company’s products or services.
The different mediums include events, social media, influencer marketing, company websites, TV, print, and others, and are used by various industries, including consumer goods and retail, BFSI, government and public sector, telecom, IT, healthcare, media, and entertainment.
The rising need to gain a competitive advantage is driving the public relations market.Public relations can unite all functions with a single vision as per the mission of the organization.
A well-made, integrated PR plan can connect customers and clients with the organization and create a competitive advantage for organizations.It helps to attract attention and raise visibility for the product or service.
In a PR Campaign, beverages brand Tropicana set out to show that even a small 150ml glass of Tropicana orange juice provides 60 percent of the daily Vitamin C.They set up an interactive billboard in London and showed an animated character, Little Glass, who discussed the health benefits of Vitamin C and orange juice, specifically Tropicana, and Tropicana representatives gave away 150ml glasses of orange juice.
A research report in The Telegraph following the campaign showed that 88% of respondents said the campaign drove them to buy Tropicana more often, and 100% of the respondents said that they had come away from the campaign believing Tropicana was worth paying more for.
Stringent data collection regulations such as GDPR (General Data Protection Regulation) have proven to be a restraint on the market.These regulations strengthen the data protection and privacy of a country’s citizens regardless of where they live or work.
For instance, companies that collect personal information from EU customers, receive web traffic from the EU or do business with EU citizens fall under the ambit of GDPR.
GDPR helps customers be aware of the type of data being collected and thus opt-out or decline to opt-in.The market for PR focuses heavily on the collection, storage, and use of personal information for media relations.
The data must be collected more cautiously and individuals have the option to not provide their personal information, which could restrain the market for public relations.
Public relations (PR) companies are increasingly investing in digital PR in the digital medium.Programmatic PR refers to the automation of advertising.
The increasing volume of global digital communications has led to handing over the manual tasks to artificial intelligence.Programmatic PR increases transparency and control and is more efficient as it has better targeting capabilities for audiences.
The area of reach is also greater in programmatic PR.For instance, Accenture Interactive’s entry into the ad-buying world will incorporate the planning, buying, and management of programmatic advertisement campaigns.
It will also help brands develop a strategy for attacking programmatic buying. These technological advances will help PR and drive the market further.
Globally, governments have enforced data protection laws in order to bring enforcement actions to protect consumers against unfair practices.For instance, the General Data Protection Regulation (GDPR) in the European Union protects the personal data of individuals in the EU.
For PR companies to ensure compliance with GDPR, they must publish a data protection policy that explains the kind of data they hold, what they do with it, and with whom they share it.The policy should also explain how subject access requests, such as requests to reveal, change, or delete data, are handled and give an overview of how they intend to keep the data secure.
These are referred to as a "privacy notice" or "policy." Also, a regular review is required to ensure that the IT systems and internal security processes are updated to current good practice.
In April 2021, MikeWorldWide, a US-based integrated public relations company, acquired Chameleon for undisclosed amount.This acquisition of Chameleon brings its expertise in technology and B2B communications to MWW’s UK presence, that would create one of the country’s largest technology firms.
In addition to almost 30 PR, content, and digital professionals, the combined entity is among the top five B2B and top fifteen technology firms in the UK. Chameleon is UK-based technology public relations consultancy.
The countries covered in the public relations market are Brazil, China, France, Germany, India, Indonesia, Japan, South Korea, Russia, UK, USA, and Australia.
The market value is defined as the revenues that enterprises gain from goods and/or services sold within the specified market and geography through sales, grants, or donations in terms of currency (in USD ($) unless otherwise specified).
The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products.
The public relations market research report is one of a series of new reports from the 2019 arch Company that provides public relations market statistics, including public relations industry global market size, regional shares, competitors with a public relations market share, detailed public relations market segments, market trends and opportunities, and any further data you may need to thrive in the public relations industry. This public relations market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.