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Magazines Global Market Briefing 2017

Magazines Global Market Briefing 2017

  • December 2016
  • 35 pages
  • ID: 4442259
  • Format: PDF
  • By The Business Research Company

Summary

Table of Contents

The Magazines industry is involved in the production and distribution of magazines and other periodicals. Operations performed by newspaper publishers include gathering, writing, editing articles and preparing advertisements. Establishments in the magazines industry generate revenues by circulating magazines and selling advertisements.

The Americas was the x largest geographic region in the magazines market in 2016, accounting for $x billion or x% of the global market. Asia was the x largest geographic market, accounting for $x billion or x% of the global market. Europe was the x largest geographic market, accounting for $x billion or x% of the global market. The Middle East and Africa accounted for x% and $x billion, while Oceania accounted for x% of the global magazines market.

Delivering Content Through Video Magazines – Video magazines are a series of online videos that follow the print magazine format, newspaper and magazine companies are increasingly expanding their output of this type of content. Consumers spend double the amount of time watching video content online either on desktop or on a mobile device than they do in reading text online. A research from Forrester has calculated that one minute of video is equivalent to 1.8 million words, thereby indicating the effectiveness of video magazines Studies have also shown that video advertising generates four times leads of non-video advertising. Companies like Meredith, Condé Nast, and Hearst have created video production units.

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