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Quarterly Beverage Tracker - Third Quarter 2016 Mexico

Quarterly Beverage Tracker - Third Quarter 2016 Mexico

  • November 2016
  • 22 pages
  • ID: 4442466
In this report:
The category is expected to continue growing, with an overall ##% growth rate for 2016 forecast, driven by the two main companies and supported with marketing activities
Grain, nut, rice and seed milk alternative drinks are expected to continue showing growth in 2016, with an ##% increase for 2016 overall, driven by the distribution efforts of Silk in modern retail and on-premise subchannels

Summary

Table of Contents

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Brief

All Soft Drinks categories enjoyed positive growth except squash/syrups, fruit powders and iced/RTD tea drinks during Q3-16. Fruit powders continued to be

negatively affected by the considerable marketing and price promotions for other categories including packaged water and other products including adas. Modern retail is boosting Enhanced Water growth, though quantity remained small in Q3-16, but more brands are appearing as consumers start to pay attention to this product. In alcoholic beverages, Beer, Wine, Spirits and FABs continued to perform at positive rate where as Cider remains as a seasonal beverage.

Main highlights

- Within packaged water category, family sized packaging remained positive, but with lower growth while individual packaging continued to grow.

- The light segment within the carbonates category declined, almost all of the brands reported negative results.

- Imported brands are entering the sector in the enhanced water category, and were gaining market share.

- The squash/syrups category continued to lose market share, due to lack of marketing and innovation.

Abstract

Canadean's Mexico Quarterly Beverage Tracker Q3-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential up-to-date report for keeping recent with the recent industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q3-2016 vs Q3-2015, moving annual totals and recent 2016 forecasts for all beverage categories

- Carbonates consumption data for Q3-2016 vs Q3-2015, moving annual totals and recent 2016 forecasts split by regular vs low calorie, and top flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the recent quarterly trends and assumptions for full year 2016

- Analysis of meaningful activity in the soft drinks market, containing additional product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)

- Update on crucial soft drinks corporate activity

Great reasons to purchase

- Gain an detailed understanding of the most current trends in the Mexico beverage industry to support and enhance your tactical planning

- Investigate the recent quarterly and emerging annual trends in Mexico (MX) to back your marketing initiatives

- Analyze the recent beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the main quarterly additional soft drinks product launches and analyze competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine alternatives for product innovation

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