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Operational Analytics Market by Type, Business Function, Deployment Models, Application, Industry Vertical, and Region - Global Forecast to 2021

Operational Analytics Market: Global Forecast until 2021

  • December 2016
  • 152 pages
  • ID: 4442995
In this report:
Latin America and MEA are expected to grow at CAGRs of ##.##% and ##.##%, respectively, during the period 2016-2021.
The operational analytics market by business application is expected to grow from USD ##,##.## million in 2016 to USD ##,##.## million by 2021, at a CAGR of ##.##% during the forecast period 2016-2021.


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Data explosion due to emergence of IoT-enabled devices is driving the rise

MarketsandMarkets estimates the overall operational analytics market to grow from ~$4.7B in 2016 to ~$10.9B by 2021, at a CAGR of 18.60 percent. The operational analytics market is increasing quickly due to the transition from traditional operational Business Intelligence techniques to advanced BI and analytics techniques, and the massive surge in the volume of business data across industry verticals. Elements such as organizational change and complex analytical process are anticipated to limit the market increase.

Marketing business function to have the highest increase rate during the estimate period

Institutions across industry verticals are using different tools and systems to gather internal data for analyzing the performance of marketing people and external data for analyzing marketing performance at regular intervals and also in real time. Accordingly, marketing departments face opportunities in integrating these technologies for obtaining value from all these data sets. Operational analytics benefits the marketing department in resolving these issues, allowing them to generate industry insights as per their convenience. Therefrom, marketing is projected to have the highest rise rate during the outlook period.

Energy and utility vertical to have the maximum growth rate during the estimate period

Operational analytics solutions have been deployed across several industry verticals, including telecommunication, retail & consumer goods, manufacturing, energy & utilities, transportation & logistics, government & defense, and others. The energy and utility market vertical is expected to witness the top compound annual growth rate during the outlook period by cause of the growing need for managing real-time data of Radio-Frequency Identifications, sensors, Rich Site Summary feeds, smart meters, and smart grids.

North America (NA) is forecasted to hold the biggest market share

North America continent, succeeded by Europe (EU), is anticipated to continue being the biggest revenue generating area for the operational analytics vendors for the upcoming five years. This is primarily due to the presence of different developed economies including Canada and the U.S.A and the high focus on modernizations through analysis and development and technology across industry verticals in the territory. Asia-Pac is anticipated to be the more important increasing area in the operational analytics market as a result of the rising adoption of Internet of Things and smart technologies and government initiatives including smart cities in

APAC countries including China and India (IN).

Comprehensive interviews were managed with CEOs, marketing directors, other innovation and technology directors, and executives from numerous main institutions operating in the operational analytics marketplace.

- By Company Type: Tier 1: 22.0 percent, Tier 2: 30.0 percent, and 1/3 3: 48.0 percent

- By Designation: C-Level: 30.0 percent, Director Level: 45.0 percent, and Others: 25.0 percent

- By area: North america (NA): 48.0 percent, Europe: 30.0 percent, APAC: 22.0 percent

Segment Research

The operational analytics market revenue is primarily classified into incomes from software and incomes from services. The software revenue is combined with standalone software offerings. The services revenue is combined with managed services and professional services. The professional services include deployment & integration, support & maintenance, and consulting services. The sector is also broken down by business function, application, deployment model, market vertical, and area.

Why acquiring this study can help you

- To get a comprehensive overview of the overall operational analytics market

- To benefit wide ranging information about the top actors in this market sphere, their products review, and the best strategies approved by them

- To benefit business insights about the main countries/localities in which the operational analytics market is flourishing in different industries

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