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ICT investment trends in the media industry

ICT investment trends in the media industry

  • November 2016
  • 37 pages
  • ID: 4486418
In this report:
In addition, the number of respondents that foresee a significant increase in ICT budgets is expected to rise from ##% in 2015 to ##% in 2016
According to Kable's survey, media companies allocated ##% of their overall software budget in 2015 to software licenses such as enterprise applications, software infrastructure, and information management -

Summary

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Brief

In a deadline-driven industry including media, it is critical that time-sensitive projects be completed and delivered on schedule. The industry needs highly skilled practitioners in areas including digital convergence, content delivery, multi-platform mobile support, social media, and customer loyalty initiatives, as well as seasonal resources including customer service agents to attract and service their customer base. Consequently, emerging technology areas including cloud computing, IP-enabled triple/quad play, mobile commerce, business analytics, long term evolution, online security, and CRM continue to drive digital convergence and content to customers.

Main highlights

- Kable's survey finds that media companies are investing in core areas of ICT expenditure, including hardware, software, and IT services.

-Moreover, as a strategy for contending with extreme disruption from additional market entrants and quickly evolving customer preferences, media and broadcast companies are investing heavily in advanced technologies.

-The survey also finds a sizeable increase in enterprises' investments in software solutions, driven by the need to gain business insights into their sales pipelines, creative and revenue planning, production, and traffic; enterprises are also incorporating analytics to recognize loose ends and take corrective actions to maximize revenues.

Abstract

This industry report unveils the findings from a survey of 82 media companies regarding their Information and Communications Technology investment trends. The survey investigates how media companies currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting. The study illustrates the core technologies that banks are investing in, including IoT, cloud computing, business intelligence, and mobility management. The survey also highlights the approach to purchasing technology adopted by media companies. Through Kable's survey, the analysis aims to provide a superior insight to ICT vendors and service providers when pitching their solutions to media companies. The market research focuses on media companies' ICT expenditure trends for particular business areas and technologies, identifying the best three IT projects, and understanding the primary objectives of several systems components.

In unique, it offers an detailed analysis of the following:

- How ICT budgets are set to change in 2016 in terms of their global size

- Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting

- Distribution of ICT money in areas including the networks, applications, service desk, and data centers

- Which ICT functions media enterprises are interested in outsourcing

- Media enterprises' investment priorities established on their budget allocations across core technology categories including IoT, cloud computing, business intelligence, and mobility management

- Factors that are influencing media enterprises' investments in each technology category

- How media enterprises' IT budgets are currently allocated across different segments within a technology category

- Media enterprises' distribution of their ICT budget across several segments within a technology category

- Vendor satisfaction ratings for different core and advanced technology categories

- Comprehend how ICT money are being allocated by media enterprises in particular geographies and size bands to improve your market uptake

- Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

- Realign your sales initiatives by understanding the current tactical objectives of media enterprises

- Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (IoT, cloud computing, business intelligence, and mobility management)

- Prioritize your focus areas by understanding which factors are influencing UK enterprises' decisions when selecting an ICT provider

- Comprehend the changes in clients' priorities and analyze the business objectives that media enterprises are looking to achieve through their ICT investment strategies

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