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Major Kitchen Appliances

Major Kitchen Appliances

  • November 2016
  • 82 pages
  • ID: 4541245
In this report:
To overcome this, AO.com could look at entering into a partnership with a supermarket chain to introduce concessions areas in certain stores.
Market leader Currys is aiding the shopping experience by introducing interactive shoppable model kitchens on its website adding desire and visual appeal to a functional category.

Summary

Table of Contents

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Brief

- The Major Kitchen Appliances market will feel the impact of Brexit induced consumer reluctance to spend on big ticket items, resulting in a period of sales decline. Price inflation will kick in as hedging runs out and supply chain costs increase on the back of currency fluctuations.

- Online pureplays continue to threaten more mature multichannel retailers, utilizing lower supply chain costs to provide highly ambitious prices and investing in attractive fulfillment capabilities to entice shoppers away rivals.

Main highlights

- Retailers should focus on improving instore displays in what is typically a visually unexciting market, using mock kitchen setups instore to give consumers a clearer picture of how appliances would look at home.

- While the full impact of Brexit remains to be seen, economic uncertainty will reduce the propensity for people to purchase a additional house. Verdict data found over half of consumers consider price the most crucial factor in retailer choice, therefore to stimulate spend during a period of low demand retailers must invest strategically in price reductions and promotions.

- While Verdict forecasts a decline in the main kitchen appliances market, this will be short lived. As the economy begins to recover from 2019, those people who were unable to make big-ticket purchases will need to replace existing appliances, releasing pent up demand and supporting stronger volume growth.

Abstract

The Major Kitchen Appliances report offers exhaustive insight and analysis of the UK market, the main players, the principal trends, and consumer attitudes. It also offers estimations to 2021.

It offers exhaustive analysis of the following:

- The top issues

- Market, retailer and consumer headlines

- Market sizes and predictions for increase

- In-depth profiles of the main retailers

- Identify the main brands and manufacturers in the main kitchen appliances market and utilize our detailed analysis of how and why each retailer is performing as it is in the sector to allow for benchmarking and a tactical advantage.

- Recognize which consumers to target and how to drive spend from them by utilizing our shopper penetration data and understanding what influences their retailer selection and spending motivations.

- Understand how the online channel can be better utilized to sell main kitchen appliances by using our online penetration and expenditure forecasts and analysis on channels and online fulfillment.

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