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European Telecom Sector Benchmark

European Telecom Sector Benchmark

  • December 2016
  • 41 pages
  • ID: 4606013
  • Format: PDF
  • By IDATE


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Player KPIs and market metrics, what to retain

Telecommunications markets in Europe are evolving in a parallel fashion, but the prospect of single, cohesive European market is still a distant one.

This benchmark shows progress similarities and differences on the path of growth of the telecom operators in Europe. Although revenues shrank and were restructured in the past five years, Telcos as Cablecos embraced differently the competition and the needs for investment in either wireless or wireline fast broadband networks.

In this report, the subscribers, revenues shares, margins and growth figures are compared throughout Europe. Market dynamics are detailed for 6 sub-regions with similar economics: Scandinavia, Central Europe, Southern Europe, Southeastern Europe, The British Isles and Western European countries.
Then, the report addresses the concentration and development of big players by benchmarking their tendency to develop at the pan European level, at a chosen sub-region level or by escaping the game with an external international ambition.


List of indicators employed
Type of data
- Historic data 2007-2015

Geographic coverage
- European Union (EU-28)
- Norway
- Switzerland

Operators examined : European operators in the global top 30: Deutsche Telekom, KPN, Orange, Telecom Italia, Telefónica, Telenor, Vimpelcom, TeliaSonera, BT,Vodafone, Swisscom, Numericable-SFR, Liberty Global

Country variables
Socioeconomic data
- Annual gross domestic product (GDP)
- Population

Access indicators
- Number of traditional landlines
- Total number of mobile customers, number of 3G and LTE mobile customers
- Number of prepaid, postpaid mobile customers
- Total number of fixed Internet subscribers, number of fixed broadband subscribers
- Number of MNOs and main operators’ market share
- Main broadband ISPs’ market share

Revenue indicators
- Wireline telephone revenue
- Mobile services revenue, mobile calling revenue, mobile data revenue
- Fixed Internet services revenue

Explanatory variables
- Roaming tariffs
- Unbundling tariffs

Operator variables
Economic aggregates
- Revenue
- Distribution of revenue by geographic segment and business area
- Net profits and profit rate
- CapEx and rate of investment

Revenue indicators
- Fixed ARPU
- Mobile ARPU

Market performance
- Number of subscribers
- Geographic coverage

The telecom market is broken down in three main areas of activity:
- Wireline telephony which covers the operation of wireline networks and basic landline services (installation, subscription and calling fees) and fixed telephony over IP services; revenue includes all retail earnings.
- Mobile services cover the operation of radiocommunication networks (telephone and messaging). Revenue includes retail revenue, excluding equipment sales and interconnection. Mobile broadband revenue is included in this category.
- Data and Internet transmission services.

Method used to calculate market share
- Mobile market share measures a mobile operator’s weight in a given national market in terms of subscribers. It is calculated based on data published by that operator, and includes MVNOs (virtual operators).
- Fixed broadband market share measures ISPs’ weight in a given national market. It is calculated based on data published by that ISP (number of broadband subscribers reported).

Historic data are established based on the following sources of information:
- European Commission database
- Publications from national regulatory authorities, ministries and national statistics bureaux
- Operators’ financial reports
- Press releases.
These different sources are compared and completed whenever necessary by estimates based on our expertise.

Regarding monetary and GDP data :
- National market data are given in the local currency and converted to euros (EUR). The exchange rate (average annual exchange rate according to the International Monetary Fund, or IMF) are detailed in the “Exchange Rates” tab.
- GDP histories are taken from IMF "World Economic Outlook” reports, presented in the local currency (current prices) and converted to euros.

BT,Deutsche Telekom,KPN,Liberty Global,Numericable-SFR,Orange,Swisscom,Telecom Italia,Telefónica,Telenor,TeliaSonera,Vimpelcom,Vodafone

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