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Consumer and Market Insights: Meat in the US

Consumer and Market Insights: Meat in the US

  • November 2016
  • 152 pages
  • ID: 4607226
In this report:
The 'Chilled Raw Packaged Meat - Processed' category is expected to grow at a CAGR of ##.##% during 2015-2020, from US$##,##.## million in 2015 to US$##,##.## million in 2020.
The volume consumption of Meat in the US is valued at ##,##.## kg million, of which the Fresh Meat (Counter) category at ##,##.## kg million accounts for ##.##% share.

Summary

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Brief

Consumer and Market Insights: Meat Market in the U.S. offers an overview of the market, analyzing market data, demographic consumption patterns within the category, and the top consumer trends driving consumption. The industry report features innovative additional product development that effectively targets the most pertinent consumer need states, and offers tactical recommendations to capitalize on evolving consumer landscapes.

Main highlights

Consumer and Market Insights: Meat Market in the U.S. offers an overview of the market, analyzing market data, demographic consumption patterns within the category, and the main consumer trends driving consumption. The study features innovative additional product development that effectively targets the most pertinent consumer need states, and offers tactical recommendations to capitalize on evolving consumer landscapes.

- The per capita consumption is more significant in the US among the main countries analyzed

- The Fresh Meat category has the more important volume share in the global Meat market

- Kids and Babies and Early Young Adults together account for more than 40.0 percent of Chilled Raw Packaged Meat - Processed consumption

- Both American men and women consume Meat products at a 'heavy frequency'

Abstract

Consumer and Market Insights: Meat Market in the U.S. determines the top demographic groups driving consumption, and what motivates their consumption. When combined with an detailed study of market and category dynamics, readers are able to identify main opportunities, and what they need to do in order to target them. The analysis uses a exclusive method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The market research also identifies the most crucial trends within the industry and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

-Key consumer demographic groups driving consumption within the American market. The figures showcase the number of times consumers of particular ages and gender consume Meat, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a bigger proportion of occasions than the proportion of society they represent global)

-A study of market value and volumes over 2010-2020 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

- The degree of influence that the 20 top consumer trends have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

- Insight into the implications behind the information, and analysis of how the consumer needs will evolve in the short-to-medium term future

-Examples of worldwide and US-specific product innovation targeting main consumer needs

Great reasons to purchase

This industry report offers together consumer analysis and market data to provide actionable insight into the behavior of American Meat consumers. This is based on our singular consumer data, developed from comprehensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be superior aligned with the leading trends in the sector.

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