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Baby Food in Malaysia, Canadean Ltd

Baby Food in Malaysia, Canadean Ltd

  • January 2017
  • 137 pages
  • ID: 4628569
In this report:
Appendix - Imports: At ##,## tons in 2015, imports were up by ##% over 2011, but down by ##% on the 2013 peak
As a result, consumption of other baby food rose by only ##.##% between 2010 and 2016, the lowest rate of growth in the market, to ## tons.
Appendix - Exports: Exports of milks & cereals dropped by ##% in 2015, to ##,## tons, mostly destined for other markets in the Asia-Pacific region


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In Malaysia (MY), the sales of baby food have increased annually in terms of both volume and value except in 2012. The global volume sold in 2016 was 12.0 percent bigger than in 2010 and value in 2016 was 96.50 percent bigger than in 2010, equivalent to an increase of 71.0 percent at constant 2010 prices. Malaysia's strong economic performance has made commercial baby food accessible to a rising number of parents. The growing number of births has further stimulated sales. The sector is dominated by baby milks, which account for 90.0 percent of retail sales. Cereals represented 6.40 percent, Wet meals accounted for just 1.20 percent of market value. Other baby food, now consisting of rusks and snacks, took 2.60 percent of market value.

Main highlights

- Malaysia (MY) has a well-developed food production industry but its baby food industry is very small.

- Consumption of baby food in Malaysia (MY) increased by 12.0 percent since 2010 in terms of volume. Market value reached 96.50 percent more than in 2010, and equivalent to growth of 71.0 percent at constant prices.

- Growing-up milk has been the main growth area, and now accounts for over half of market value.

- Nestlé is the only one among principal manufacturers produces cereals locally.

- Three companies dominate the industry: Danone, Nestlé, and Dutch Lady.

- Consumption of baby food between 2016 and 2022 will grow by only 5.0 percent, but value sales will rise by 31.50 percent at current prices.


"Baby Food in Malaysia (MY)" is an analytical report which provides comprehensive and highly in-depth current and future market trends in the Malaysia market.

Why purchasing this study can help you?

- Consumption data based upon a singular combination of industry research, fieldwork, market sizing work and our in-house expertise to offer comprehensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and additional companies considering entry in the industry together with their top focus product sectors.

- Market profile of the different product sectors with the main features and developments, segmentation, per capita trends and the several manufacturers and brands.

- Overview of baby food retailing with a mention of the main retailers in the country together with the distribution channel.

- Future projections considering different trends which are likely to affect the industry.

Reasons To Buy

- Evaluate crucial changes in consumer behavior and analyze profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to recognize the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the recent trends in the sector.

- Investigates which types are performing the best and how this is changing market forces.

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